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RP Informs
Customised tutorials from our research experts

You know it’s important to understand current market research best practice, but with so many demands on your time, it can be a challenge. If you want to fill any knowledge gaps or upskill internal teams, we can bring you up to speed with RP Informs.

What is RP Informs?
A range of free, interactive and engaging tutorials specifically designed to help improve your understanding of the issues affecting healthcare market research. Delivered by fellow researchers who are experienced in developing well-structured and comprehensive training programmes, RP Inform tutorials cover a range of marketing issues and research techniques.

Sessions are hosted on-site at your offices, at a date and time to suit you and tailored to fit your information needs. Choose from a range of tools, techniques, healthcare or research issues, or a combination of all of these, to create your ideal 2-3 hour session.
"Many thanks to the team for the great presentation yesterday. The universal assessment was very positive.  The audience was very interested, and found your information helpful." 
Associate Director

Who will benefit?
We have helped more than 60 global pharmaceutical companies improve their understanding of what’s happening in the market research industry and stay up to date with current research thinking. We cater to all sizes of audience from a small team of market researchers to a large forum of 200 global marketers. 

What tutorials are available?
A broad range of topics, from how to tell the research story using data visualisation,to ensuring you have an actionable segmentation. We offer tutorials on the latest qualitative and quantitative market research techniques including mobile and digital methodologies, and can address specific marketing issues through the product lifecycle from opportunity assessment, through brand development and understanding the patient journey.  

How to apply the principles of storytelling and data visualisation to deliver impactful research insights   How to undertake effective portfolio analysis and optimisation   How to capture ‘moments-of-truth’ using online communities & bulletin boards
RP Informs Storytelling   RP Informs Portfolio   RP Informs Mrocs
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How to understand and remove the roadblocks in the patient journey
  How to use observational research techniques to get closer to your customer   How to undertake UX research to improve the customer's online experience
RP Informs Patient Journey   RP Informs Observational   RP Informs UX Research
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How to undertake an effective demand assessment reflecting real world choices   How to design and implement an effective and actionable segmentation   How to effectively measure and track brand KPIs
RP Informs Demand   RP Informs Segmentation   RP Informs Tracking
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We also run emerging market tutorials covering a range of emerging and  growth markets. Regions include ASEAN, Latin America and The Caribbean, Middle East and North Africa, North Asia, and Central Eastern Europe. Find out more »

Request an RP Informs tutorial

We will contact you to discuss your needs in more detail and arrange a suitable date and time

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