Conference research is invaluable for evaluating the success of marketing and communications activity at medical conferences. However, it is becoming increasingly difficult to carry out effective research using traditional techniques.
We conduct mobile conference research amongst physicians attending conferences, giving our clients real-time feedback and insight into delegates’ reactions as they happen. Our approach is very successful at engaging respondents, offers rich insights and immediate outputs.
Conference Live gives you real-time insights, utilising the multimedia functionality of the smartphone in an innovative mobile app methodology.
Watch our animated video and discover why a mobile approach offers a better way of evaluating the impact of your conference presence.
John is a Director in the European client service team. He has 17 years experience in healthcare market research, conducting both qualitative and quantitative projects. In 2000, he started to explore and develop the use of the internet as a research tool. John won the Jack Hayhurst Award for best paper at the EphMRA Conference 2012 in Paris for his presentation on mobile research and is pioneering new research approaches using this methodology.
- How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event
The challengeOur client had recently conducted a series of clinical trials with its breakthrough cardiovascular product, resulting in outcomes data which had the potential to give it a more competitive edge and successfully differentiate it against their closest competitor. Communication strategies and marketing messages were to be crafted using the outcomes data which our client planned to launch at the European Society of Cardiology (ESC)…read more »How a mobile methodology elicited a deeper understanding of the key drivers behind physicians’ prescribing decisions
After the recent launch of a competitor drug in cardiology, our client wanted to better understand the degree of differentiation between products, focusing especially on the way physicians justified their selection of specific novel products which are known to be poorly differentiated.read more »Strengthening brand perception through real-time insights from ophthalmologists at conference
Our client wished to conduct conference research to evaluate reactions to their ophthalmic technology as a result of a new product launch, to measure awareness of their other portfolio of products within ophthalmology and see how they compared to competitors.read more »
- Rx insights: Harnessing the strengths of mobile research in pharma
Published in PME May 2013 By John Branston, Directorread more »Delivering 'in-the-moment' market research to global healthcare
Published in Research World, October 2012, By John Branston, Director There have been numerous reports in the pharmaceutical and international press concerning the high rate of adoption of mobile devices amongst physicians. A survey conducted earlier this year by Manhattan Research showed that physician use of tablets for professional purposes nearly doubled last year, with 62% of doctors now using the technology. But despite advances…read more »From chaos to calm: how to make sense of social media
What do you know about chaos theory?read more »