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Mobile & digital solutions

We are pioneering the use of mobile technology to deliver “in-the-moment” market research to the global pharmaceutical industry

Our mobile studies capture immediate, rich and detailed insights at the patient and physician level.

The high rate of adoption of mobile devices such as smartphones and tablets amongst physicians and consumers presents new opportunities to research in real-time. If you have been considering incorporating mobile methodologies into your market research programme, talk to us.

Rx Rationale - our mobile app solution delivers in-the-moment, qualitative insights into prescription rationale at the patient level.

Conference Live - our mobile conference research tool delivers real-time insights from physicians at conference.

iDetail - our rigorous approach to testing materials delivered on a tablet or iPad ensures your detail aids are optimised for sales effectiveness.

Sharing our knowledge


We offer complimentary workshops on applications and best practice for conducting mobile research in pharma. Workshops are held in your offices at a date and time to suit you and the agenda can be tailored to meet your requirements. Download an example agenda.


Our mobile research webinar provides a brief introduction to the opportunities offered by mobile research and presents some of our learnings. We also offer webinars on each of our mobile solutions.

Visit Rapport to download a recording of past webinars and find out about forthcoming events.

White papers

Our Free Thinking white paper investigates the benefits and considerations for conducting mobile research and the likely future for this methodology.

Rx Rationale »

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John Branston


John is a Director in the European client service team. He has 17 years experience in healthcare market research, conducting both qualitative and quantitative projects. In 2000, he started to explore and develop the use of the internet as a research tool. John won the Jack Hayhurst Award for best paper at the EphMRA Conference 2012 in Paris for his presentation on mobile research and is pioneering new research approaches using this methodology.

John Branston