Mobile & digital solutions
We are pioneering the use of mobile technology to deliver “in-the-moment” market research to the global pharmaceutical industry
Our mobile studies capture immediate, rich and detailed insights at the patient and physician level.
The high rate of adoption of mobile devices such as smartphones and tablets amongst physicians and consumers presents new opportunities to research in real-time. If you have been considering incorporating mobile methodologies into your market research programme, talk to us.
Rx Rationale - our mobile app solution delivers in-the-moment, qualitative insights into prescription rationale at the patient level.
Conference Live - our mobile conference research tool delivers real-time insights from physicians at conference.
iDetail - our rigorous approach to testing materials delivered on a tablet or iPad ensures your detail aids are optimised for sales effectiveness.
Sharing our knowledge
We offer complimentary workshops on applications and best practice for conducting mobile research in pharma. Workshops are held in your offices at a date and time to suit you and the agenda can be tailored to meet your requirements. Download an example agenda.
Our mobile research webinar provides a brief introduction to the opportunities offered by mobile research and presents some of our learnings. We also offer webinars on each of our mobile solutions.
Visit Rapport to download a recording of past webinars and find out about forthcoming events.
Our Free Thinking white paper investigates the benefits and considerations for conducting mobile research and the likely future for this methodology.
- Evaluating the potential of a pre-launch product in a real-life setting
Our client was developing a new product for treating Type 2 diabetes, which they were preparing for launch. In an increasingly competitive diabetes market, with new brands and formulations frequently becoming available, our client needed to determine the unmet needs of current type 2 diabetes patients and identify where the greatest opportunity lay for their new product.read more »Understanding drivers of physicians’ treatment selection
After the recent launch of a competitor drug in cardiology, our client wanted to better understand the degree of differentiation between products, focusing especially on the way physicians justified their selection of specific novel products which are known to be poorly differentiated.read more »Using mobile research to improve our understanding of compliance
Traditional methods of assessing compliance, such as questionnaires, diaries and electronic monitoring systems, have certain limitations and can give biased results. We wanted to investigate if the use of digital techniques could elicit greater insights.read more »
- Rx insights: Harnessing the strengths of mobile research in pharma
Published in PME May 2013 By John Branston, Directorread more »Delivering 'in-the-moment' market research to global healthcare
Published in Research World, October 2012, By John Branston, Director There have been numerous reports in the pharmaceutical and international press concerning the high rate of adoption of mobile devices amongst physicians. A survey conducted earlier this year by Manhattan Research showed that physician use of tablets for professional purposes nearly doubled last year, with 62% of doctors now using the technology. But despite advances…read more »From chaos to calm: how to make sense of social media
What do you know about chaos theory?read more »
John is a Director in the European client service team. He has 17 years experience in healthcare market research, conducting both qualitative and quantitative projects. In 2000, he started to explore and develop the use of the internet as a research tool. John won the Jack Hayhurst Award for best paper at the EphMRA Conference 2012 in Paris for his presentation on mobile research and is pioneering new research approaches using this methodology.