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Emerging Markets

Our dedicated team is on hand to help you maximise your competitive advantage in the markets offering the best opportunities for growth

Emerging markets offer exciting potential. However, these markets are uncertain, less understood and constantly changing. How can global pharma hope to ensure success in these unchartered territories?

Our emerging markets team can help. Over one third of the projects we manage cover one or more of the key countries ear-marked for growth. We carry out large-scale qualitative and quantitative studies across a range of therapy areas, throughout the product lifecycle, in BRIC and beyond.

We know these markets and understand their complexities and characteristics. We apply the same high standards to emerging markets studies as we do all our projects and work with trusted partners on the ground to ensure research is carried out rigorously. Our presentations answer your marketing question, offering clear recommendations for action.


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Marc Yates

Director Asia Pacific and Emerging Markets

Marc has 27 years experience of market research, specialising in healthcare research since 1996. He has lived and worked in Asia for the last 13 years, and was originally based in Shanghai before moving to Singapore. Marc is a regular speaker at industry events and has presented papers on Emerging Markets at EphMRA and PBIRG conferences.

Marc Yates