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Coronavirus (2019-nCoV)

Current impact on market research and fieldwork

Market research feasibility

EphMRA 5 EU update – 30th April 2020

Summary

  • MR is still being commissioned in both lower and higher impacted countries
  • No face-to-face research is being carried out
  • MR is being undertaken via telephone or online
  • The industry is using different methodologies in the interim but recognise the importance of face-to-face MR and hope for its return in the not too distant future
  • Moving forward members will continue to monitor developments and take a sensitive and respectful approach.

Online Overview

M3 Global Research 

  • 99% of HCPs are willing to take part in MR (Sample of 10,340 EU5 HCPs, including 1,525 respondents in frontline specialties and 1,497 nurses)
  • Online surveys and telephone interviews are the most popular methodologies.


Medefield

  • 96% of HCPs within the EU5 feel it appropriate to take part in online MR right now. This is up by 5% from last month’s study (W2 sample of 2,404 HCPs)
  • Many have a lot more free time due to a lesser workload, wish to have their voice and opinions heard, and the supplementary income is welcomed
  • There has been a 71% decrease on patient loads due to COVID-19, this is an increase of 15% from 56% last month
  • Screening criteria should be adapted to ensure respondents are not automatically ruled out of MR due to COVID-19. 


Fieldwork partners update - 6th April 2020

M3 Global Research

  • 97% of HCPs say they are still happy to participate in market research. The sample includes 20% of HCPs (including nurses) who are on the frontline 
  • 96% of HCPs are still eager to complete online market research
  • 46% of HCPs are still willing to participate in telephone interviews (which is an increase on pre COVID-19 participation rates). With telephone interviews the key is the flexibility and focus that matters to the respondents and not the length of the interview
  • Research and medical advancements need not stop; a post-coronavirus world would still be reliant on all of the therapies that were being considered just a few short weeks ago.


Study conducted amongst 31,384 healthcare professionals working across a broad range of specialities in US, Canada, Europe, Asia and Australia up until 6th April 2020.  

Medefield

  • 96% of HCPs state that it is appropriate to participate in MR at this time
  • 96% of HCPs state being open and willing to participate in online surveys
  • 96% of HCPs mention that surveys would either reflect positively (37%) or not impact (59%) their opinion of the sponsoring Pharma company
  • 71% of HCPs mention having observed a decrease in their overall workload over the last 2 weeks.

W2 study conducted amongst 2,404 healthcare professionals in 13 markets (Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Korea, Mexico, Netherlands, Poland, Russia, Spain, Sweden, UK, USA.)

We would also like to share these reports from our industry associations:

Intellus
Healthcare Providers across specialty still want to participate in market research
Click here »

EphMRA
COVID-19 Healthcare Market Research Guidance
Click here »

Impact of coronavirus in affected areas as of 11th May 2020
The following is an update regarding how the coronavirus (2019-nCoV) is impacting fieldwork and the ability to conduct in-person interviews. Please see below for a country-specific impact summary:

Market

Coronavirus situation 

Impact on fieldwork 

USA
USA

  • Relaxation measures have begun to occur in certain states. These decisions are being made at the individual state level, so this will vary across the country
  • Only TDIs and online methodologies are an option right now as in-person facilities have not re-opened
  • Recommend online qualitative solutions in the form of webcam interviews, chat room focus groups, bulletin board focus groups, online ethnographies and mobile 

France
France

  • Impact of COVID-19 likely to be different from one specialty to another but this may change
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • TDIs with physicians are being conducted without high drop-outs. Office-based physicians are not very busy since the Government has recommended to stay indoors
  • Hospital-based physicians can also be reached depending on their specialties

GermanyGermany

  • Recently started to ease its lockdown 
  • 100% of research should now shift to TDIs, online interviews/focus groups 

Italy
Italy

  • Not feasible at present: Pneumologists, ICU specialists/anaesthesiologists and ID specialists. Avoid nurses in general
  • Other specialties are feasible with TDIs and online interviews
  • Fieldwork is possible but all face-to-face interviews have stopped
  • Expect recruitment to be slower for TDIs and online due to the healthcare system being under strain

SpainSpain

  • Difficult to interview the following targets: ICU and ER specialists, pulmonologists, as well as nurses of all mentioned departments
  • Regarding the other specialities, no anticipated major difficulties, but need to be aware that all HCPs have been asked to be ready for an emergency situation where they will have to cover the above mentioned targets
  • 100% of research should now shift to TDIs, online interviews/focus groups

UK
UK

  • Ceased all face-to-face interviews
  • Social distancing in place throughout the country
  • 100% of research should now shift to TDIs, online interviews/focus groups

ArgentinaArgentina

  • Argentina stills rules compulsory social isolation throughout the Argentine Republic. Flexibility is being evaluated only in very distant rural towns without any number of infections
  • F2F and CLs are still prohibited in Argentina
  • TDIs are working well and delays have not been experienced in recruitment. Respondents are willing to take part in telephone interviews as they are more available and interested to take part in market research

AustraliaAustralia

  • Increasing restrictions against public access to hospitals and doctors are less responsive to interview requests
  • Managable impact as fieldwork is usually conducted via TDI/online
  • Fieldwork delay of up to 2 weeks may be expected during this period, but greater delays expected for certain specialists like infectious disease and pulmonologists

BrazilBrazil

  • The situation in Brazil is still serious in terms of the number of infected people, having São Paulo, Pernambuco and Amazonas the worst states with the highest number of cases
  • The lockdown varies according to each state. Isolation measures change from time to time depending on current situation
  • F2F studies are not recommended yet. In São Paulo, for example, office based doctors are doing online consultation with their patients

CambodiaCambodia

  • Ceased all face-to-face interviews due to rise of COVID-19 cases
  • Suggest offering CAWI or set-up appointments outside hospitals/ clinics to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

CanadaCanada

  • The provinces across the country are slowly re-opening seasonal businesses. The emergency order remains in place with limited approved businesses resuming certain operations or preparing to resume in weeks to come
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Suppliers are now working on a comprehensive plan and adjustments to call centres and facilities, preparing the new setups, with proper social distancing measures in place, for when we have approval to resume face to face operations across our locations


China
Hong Kong

  • Ceased all face-to-face interviews due to hospital access restrictions 
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

IndiaIndia

  • Lockdown extended until 18th May for major cities such as Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Ahmedabad
  • Suggest offering TDI/CAWI to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

IndonesiaIndonesia

  • Large-Scale Physical Distancing is prolonged until 22nd May
  • No access to physicians in public hospitals due to the on-going restriction for non-medical related activities in the premises
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Suggest offering TDI/CAWI to encourage participation
  • Fieldwork delays expected as most physicians are not open to telephone or web interviews

IsraelIsrael

  • No major restrictions at present though there is growing concern over the situation locally and globally
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Suggest offering TDIs, CATI and WATI as the situation is unpredictable
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

JapanJapan

  • Emergency declared in all prefectures until 31st May
  • Review to take place mid-May to assess if measures can be lifted early. Measures do not include a full lockdown but encourage self-restraint of non-essential activities and travel but this limits access to hospitals
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Suggest offering TDI to encourage participation TDI/web-asssited interviews (qual and quant) are still ongoing. Quant interviews recommended to be shorter to avoid respondent fatigue
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period. Note that interviews with ID specialists and pulmonologists are not feasible

MalaysiaMalaysia

  • Restrictions are starting to ease but movement control order (MCO) is still in place in many states until 12th May
  • Market research agencies are still not allowed in the hospitals
  • TDI and web assisted TDIs will be the main methodology until there are further updates from government. These methods have been successful so far, despite doctors not being accustomed to TDI/WATIs
  • Methodology can impact LOI especially for Qual studies taking longer than intended

MexicoMexico

  • The country is currently in the highest point of COVID19 propagation. Mexico City is one of the most affected areas in the country, and the one with the most strong measures in terms of restrictions, so we could expect the lockdown to extend a couple of weeks in June at least
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Changing F2F interviews for remote ones has worked well so far

MyanmarMyanmar

  • Ceased all face-to-face interviews due to government lockdown until 20 April
  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches - exact delay depends on respondent type, interview length and fieldwork period
  • TDI/ web interviews making progress for quantitative and qualitative studies

NetherlandsNetherlands

  • Most affected regions are Noord-Brabant, followed by Zuid-Holland, Limburg and Noord-Holland
  • Be flexible with timings and deadlines as HCPs are busier than usual trying to manage the crisis
  • No face-to-face interviews to be conducted
  • Online / phone (WATI) / online community research is still going well

New Zealand
New Zealand 

  • Doctors are no longer open to face-to-face interviews and response rates have decreased due to increased workload and concern over the virus
  • Fieldwork delays expected - exact delay depends on respondent type, interview length and fieldwork period
  • TDI/ online methodologies are feasible

SingaporeSingapore

  • Ceased all face-to-face interviews due to government advisory restricting movement until 1st June
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • TDI/web interviews are making progress
  • Fieldwork delay expected especially in restructured setting where doctors are unwilling to entertain screening calls – exact delay depends on respondent type, interview length and fieldwork period

South KoreaSouth Korea

  • Restricted access to some hospitals until 6th May. Some physicians are rejecting face-to-face interviews
  • Online/TDI/web interviews are making progress for quantitative and qualitative studies
  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches – exact delay depends on respondent type, interview length and fieldwork period

TaiwanTaiwan

  • COVID-19 situation has stabilised, with no community spread. No heightening nor relaxation of local restrictions
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Doctors have been receptive to TDI and online interviews as long as they are not too long (max 30min)
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

ThailandThailand

  • Curfew is still active but hospital accessibility has relaxed now. Agencies are able to reach HCPs face-to-face
  • Fieldwork resumes as per normal for Bangkok and metropolitan regions, however for fieldwork in UPC, it is to be monitored for the time being
  • Government agencies and payers (e.g. MoPH, Department of disease control, SSS, NHSO) would still be busy in this time and might be less receptive to research

TurkeyTurkey

  • Partial curfew (on weekends and public holidays)
  • Face-to-face research expected to open 1st June 
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Some specialties have more time on their hands as they don’t see as many patients. However, with GPs, IMs, Pulmonologists, Cardiologists, Infectious Disease Specialists, there is a lower response rate

VietnamVietnam

  • Situation is under control. The restriction has been eased since 23rd April
  • F2F interviews have resumed, however traveling between cities is still limited

Algeria
Egypt
Lebanon
Morocco
Saudi Arabia
South Africa
UAE
Kuwait

  • Physicians have less availability for interviews as all specialists are required to be ready for emergency cases. However, some specialists are more greatly impacted as they are more likely to come into contact with COVID-19 patients e.g. GPs, IMs, pulmonologists, cardiologists, infectious disease specialists
  • Full or partial curfews 
  • Face-to-face research expected to open 1st June 
  • 100% of research should now shift to TDIs, online interviews/focus groups
  • Suggest offering TDIs, CATI and WATI as the situation is unpredictable 
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

 

Research Partnership will continue to monitor the situation and will keep you up to date but if you have any specific questions please do not hesitate to contact:
contact@researchpartnership.com