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Coronavirus (SARS-CoV-2)

Current impact on market research and fieldwork

Update 1st September 2020

As the situation in some countries improves, restrictions are slowly being eased, introducing the possibility of F2F interviewing. Some facilities are now beginning to re-open, with strict measures in place to ensure the safety of individuals. However, decisions on methodology should be made on a case-by-case basis and considerations must be made for people’s safety and willingness to participate, as well as restrictions on numbers, required time, and travel. Please contact us for advice on your particular project needs.

Impact of coronavirus in affected areas as of 1st September 2020
The following is an update regarding how the coronavirus (SARS-CoV-2) is impacting fieldwork and the ability to conduct in-person interviews. Please see below for a country-specific impact summary:

Market

Coronavirus situation 

Impact on fieldwork 

USA
USA

  • Relaxation measures have begun to occur in certain states. These decisions are being made at the individual state level, so this will vary across the country
  • Some states, such as Dallas, Atlanta and Orlando have opened up for F2F interviews. However, feasibility will depend on the state. There may be other restrictions in terms of ability to travel, willingness to participate, number of interviews and time required 

France
France

  • Recently started to ease its lockdown
  • F2F interviews have resumed for consumers, with international clients watching via streaming.
  • Our usual suppliers are yet to run any F2F with pharma clients

GermanyGermany

  • Recently started to ease its lockdown 
  • F2F interviews have resumed for consumers, with international clients watching via streaming
  • Our usual suppliers are yet to run any F2F with pharma clients. F2F is expected to open up further in July

Italy
Italy

  • Recently started to ease its lockdown
  • F2F interviews have resumed with strict policies in place to ensure the safety of respondents, clients and moderators. However, there may be restrictions in terms of ability to travel, willingness to participate, number of interviews per day, number of clients attending and time needed etc.

Spain
Spain

  • Facilities are starting to re-open with strict safety measures in place
  • There may be restrictions in terms of ability to travel, willingness to participate, number of interviews per day, number of clients attending and time needed, etc.

UK
UK

  • Recently started to ease its lockdown
  • Facilities are re-opening, some from 15th July and have been redesigned to allow face-to-face fieldwork to take place in a safe and secure environment
  • However, for the time being, TDIs, web-assisted telephone interviews are preferable. Dual recruitment for CL and VCL (Virtual Central Location) is also recommended with the possibility to assess interest 3 to 4 days before research starts

ArgentinaArgentina

  • Argentina stills rules compulsory social isolation throughout the Argentine Republic. Flexibility is being evaluated only in very distant rural towns without any number of infections
  • F2F and CLs are still prohibited in Argentina
  • TDIs are working well and delays have not been experienced in recruitment. Respondents are willing to take part in telephone interviews as they are more available and interested to take part in market research

AustraliaAustralia

  • Some state governments are still enforcing work from home if possible. Doctors are still cautious about seeing patients F2F
  • Manageable impact as fieldwork is usually conducted via TDI/ online
  • Lower responses for F2F (esp for FGDs)
  • But doctors are still continuing with their practice and are still likely to be open to TDI and online interviews/ surveys

Brazil
Brazil

  • The situation in Brazil is serious in terms of the number of infected people, having São Paulo, Pernambuco and Amazonas the worst states with the highest number of cases
  • No F2F interviews allowed
  • Online, web-assisted and TDIs are recommended. Low feasibility with frontline professionals involved in the fight against the virus

CambodiaCambodia

  • Restrictions have eased but doctors are rejecting face-to-face interviews  
  • CAWI/ TDI making progress for both quantitative and qualitative studies
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

Canada
Canada

  • Re-opening continues across Canada. Stage 2 is commencing which permits more businesses such as hair salons and retailers to resume operations with proper measures and precautions in place
  • The west coast is in its 2nd week of stage 2 and some facilities are now open for in-person research
  • Toronto will be entering the Stage 2 reopening as of June 24th with more businesses permitted to open


China
Hong Kong

  • Situation is under control and restrictions have been lifted 
  • F2F interviews have resumed and making progress. Online/TDI/web interview are still being offered as an alternative option for some doctors who prefer to avoid F2F contact
  • No fieldwork delays expected

India
India

  • Lockdown has been extended in many major cities
  • Suggest offering TDI/CAWI to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

IndonesiaIndonesia

  • Large-Scale Social Restriction is ongoing in large cities including Jakarta and Surabaya. 
  • Flights are still strictly restricted in these cities 
  • Face-to-face interviews are still not possible as the hospitals (even those which are not COVID-19 referral hospitals) still implement strict protocols and forbid any non-medical related activities
  • TDI/online interviews can be offered as an option but some doctors are unreceptive
  •  to telephone or web interviews
  • Situation is expected to last until end of June

Japan
Japan

  • Nationwide state of Emergency lifted, but some restrictions are still in place
  • Restrictions will be eased every three weeks depending on the situation
  • TDI/WATI (Qual and Quant) remains the preferred approach for near future. Physicians are familiar with this approach. Quant interviews recommended to be shorter to avoid respondent fatigue
  • F2F interviews still not advised – Most HCPs remain unreceptive to F2F interviews for 2~4 more weeks as new cases are still being traced to hospitals

MalaysiaMalaysia

  • Restrictions are being eased with Malaysia entering the recovery movement control order (RMCO) phase
  • Interstate travel and conducting of business on non-business premises is allowed
  • Face-to-face interviews are now technically possible but still not advised. Hospital visits for recruitment and interviews are advised against to minimise exposure of interviewer and HCPs
  • TDI and WATI (via Zoom etc) is recommended – most doctors are open to this approach
  • Expect some delays in recruitment because HCP workload is now very high since easing of restrictions means they have a high backlog of cases to clear
  • Specific HCP types such as infectious disease specialists are less receptive due to high workload

Mexico
Mexico

  • The infection rate in Mexico is currently at its highest level and no in-person interviews will be going ahead for a foreseeable future
  • TDIs and Web-assisted interviews recommended until September when Mexico expects to see a decrease in the infection curve
  • Physicians have shown a good disposition to participate in market research, however slightly longer fieldwork timelines may be required

MyanmarMyanmar

  • Ceased all face-to-face interviews due to government restrictions on movement
  • TDI/ web interviews offered to increase participation
  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches – exact delay depends on respondent type, interview length and fieldwork period

New Zealand
New Zealand 

  • Doctors workload expected to increase gradually as businesses resume, possibly impacting willingness to participate
  • Manageable impact as fieldwork is usually conducted via TDI/ online
  • Lower responses for F2F (esp for FGDs)
  • But doctors are still continuing with their practice and are still likely to be open to TDI and online interviews/ surveys

Philippines
Philippines

  • Initial restrictions have been eased but most areas are under general community quarantine (GCQ) – movement outside only allowed for essential needs such as food/medicine
  • No face-to-face interviews possible yet
  • TDI, web assisted TDI, and online surveys have been successful and are the main methodologies pending further easing of restrictions announced by the government  

SingaporeSingapore

  • Ceased all face-to-face interviews due to government advisory restricting movement
  • TDI/web interview are making progress for qualitative and quantitative studies
  • Fieldwork delay expected especially in restructured setting where doctors are unwilling to entertain screening calls – exact delay depends on respondent type, interview length and fieldwork period

South KoreaSouth Korea

  • Situation is under control and restrictions have been lifted but some physicians are rejecting face-to-face interviews
  • Flexible methodology of F2F/Online/TDI/web interviews is making progress for quantitative and qualitative studies
  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches – exact delay depends on respondent type, interview length and fieldwork period

TaiwanTaiwan

  • Gradually lifting domestic restrictions
  • F2F interviews are gradually being resumed but TDI/online interviews are still being offered as an option for doctors who’d prefer to avoid F2F interactions
  • Fieldwork delays are expected

ThailandThailand

  • Curfew is still active in the whole country. Hospital accessibility is almost 100% normal
  • Fieldwork resumes as per normal for Bangkok and metropolitan regions
  • While people can travel across provinces if necessary, there are still provincial level travel restrictions (differing across provinces). As such, UPC fieldwork is still on best effort basis
  • Government agencies and payers (e.g. MoPH, Department of disease control, SSS, NHSO) would still be busy in this time and might be less receptive to research

TurkeyTurkey

  • The situation is improving. Places are opening up with measures like social-distancing, face-covering and disinfection. People, excluding those under 18 and over 65, are allowed to go out
  • F2F communication with social-distancing and face-covering is allowed
  • Activities are returning to normal
  • There are restrictions in terms of lower number of participants and lower number of interviews per day. No issue with CATI/TDIs and online interviews 

VietnamVietnam

  • All activities and market research are back to normal
  • F2F interviews have resumed and travel between cities is now permitted

Algeria
Egypt
Ghana
Jordan
Kuwait
Lebanon
Morocco
Nigeria
Quatar
Saudi Arabia
South Africa
UAE

  • Most counties are improving with places slowly easing restrictions. Social-distancing, face-covering and disinfection in place
  • In Ethiopia the situation is getting worse. Emergency restrictions are in place for public gatherings
  • In South Africa the situation is levelling off. Social distancing is however still active, and social gatherings are still prohibited
  • Partial curfews in some markets are still in place 
  • Fieldwork conditions are improving. F2F is feasible in most countries with measures like social-distancing, face-covering and disinfection in place. However, there are restrictions in terms of lower number of participants and lower number of interviews per day. No issue with CATI/TDIs and online methodologies
  • interview length and fieldwork period
  • In South Africa F2F is still restricted. However, respondents are very willing to participate using online methodologies

 

Research Partnership will continue to monitor the situation and will keep you up to date but if you have any specific questions please do not hesitate to contact:
contact@researchpartnership.com