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World

Coronavirus (2019-nCoV)

Current impact on market research and fieldwork

Market research feasibility
Several of our fieldwork partners have conducted surveys amongst healthcare professionals across global markets. Here are the key findings:

M3 Global Research

  • 99.74% of HCPs say they are still happy to participate in market research
  • 99.4% of HCPs are still eager to complete online market research, with 'real life' response rates echoing this picture
  • 60% of HCPs are still willing to participate in telephone interviews. With telephone interviews the key is the flexibility and focus that matters to the respondents and not the length of the interview
  • 82% of respondents are happy to receive email as needed/same frequency as before - the overriding message was "let us manage our inboxes"
  • Research and medical advancements need not stop; a post-coronavirus world would still be reliant on all of the therapies that were being considered just a few short weeks ago.

Study conducted between 18-20 March 2020 amongst 5,665 healthcare professionals working across a broad range of specialities in Europe (France, Germany, Italy, Spain, UK) and the USA. No incentive was offered.

Medefield

  • 90.2% of HCPs state being open and willing to participate in online surveys
  • 93% of HCPs mention that surveys would either reflect positively (35.1%) or not impact (57.9%) their opinion of the sponsoring Pharma company
  • 54.8% of HCPs mention having observed a decrease in their overall workload over the last 2 weeks.


Study conducted between 19-22 March 2020 amongst 1,324 healthcare professionals in 13 markets (Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Korea, Mexico, Netherlands, Poland, Russia, Spain, Sweden, UK, USA.)

We would also like to share these reports from our industry associations:

Intellus
Healthcare Providers across specialty still want to participate in market research
Click here »

EphMRA
COVID-19 Healthcare Market Research Guidance
Click here »

Impact of coronavirus in affected areas as of 23rd March 2020
The following is an update regarding how the coronavirus (2019-nCoV) is impacting fieldwork and the ability to conduct in-person interviews in many markets. Please see below for a country-specific impact summary:

Market

Coronavirus situation 

Impact on fieldwork 

USA
USA

  • The situation is constantly changing. Depending on client requests and state guidelines, both in-person and online interviews are currently going ahead as of the latest update
  • Recommend online qualitative solutions in the form of webcam interviews, chat room focus groups, bulletin board focus groups, online ethnographies and mobile 

France
France

  • Impact of COVID-19 likely to be different from one specialty to another but this may change
  • TDIs with physicians are being conducted without high drop-outs
  • Office-based physicians are not very busy since the Government has recommended to stay indoors
  • Hospital-based physicians can also be reached depending on their specialties
  • 100% of research should now shift to TDIs, online interviews/focus groups

GermanyGermany

  • The Bavaria area (Munich) and Hamburg are now on complete lockdown
  • 100% of research should now shift to TDIs, online interviews/focus groups 

Italy
Italy

  • Not feasible at present: Pneumologists, ICU specialists/anaesthesiologists and ID specialists. Avoid nurses in general
  • Other specialties are feasible with TDIs and online interviews
  • Fieldwork is possible but all face-to-face interviews have stopped
  • Expect recruitment to be slower for TDIs and online due to the healthcare system being under strain

SpainSpain

  • The country is in complete lockdown
  • Difficult to interview the following targets: ICU and ER specialists, pulmonologists, as well as nurses of all mentioned departments
  • Regarding the other specialities, no anticipated major difficulties, but need to be aware that all HCPs have been asked to be ready for an emergency situation where they will have to cover the above mentioned targets
  • Need to switch to TDIs and online interviews

UK
UK

  • Ceased all face-to-face interviews
  • Social distancing in place throughout the country
  • 100% of research should now shift to TDIs, online interviews/focus groups

ArgentinaArgentina

  • Mandatory social isolation across the country from 20th-31st March
  • Suggest TDI during this period until at least 31st March. Doctors who are not involved in Covid-19 management are at home and would have availability to participate in interviews over call

BrazilBrazil

  • Closure of all non-essential businesses in Sao Paolo until 7th April
  • Physicians are not willing to participate in face-to-face interviews
  • Suggest offering TDI or CAWI to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period. Greater delays expected for infectious disease specialists, pulmonologists, internists, KOLs and physicians based in hospital

CambodiaCambodia

  • Restricted hospital access – access is limited to patients with appointments with physicians
  • Physicians’ workload has also increased as they need to attend mandatory training on coronavirus preventive measures
  • Suggest offering CAWI or set-up appointments outside hospitals/ clinics to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period


China
Hong Kong

  • Ceased all face-to-face interviews due to hospital access restrictions and heavy patient workload
  • Suggest offering TDIs as some respondents are receptive to this approach
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

IndiaIndia

  • Temporary shutdown until end March for major cities such as Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Ahmedabad
  • Suggest offering TDI/CAWI to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

IndonesiaIndonesia

  • No access to physicians in public hospitals as they are restricting non-medical related activities in the premises
  • No face-to-face interviews are possible
  • Fieldwork delays expected as most physicians are not open to telephone or web interviews

IsraelIsrael

  • No major restrictions at present though there is growing concern over the situation locally and globally
  • Face-to-face interviews are still feasible but subject to social distancing requirements i.e. allowed to meet up to 10 people, 2 meters apart
  • Suggest offering TDIs, CATI and WATI as the situation is unpredictable
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

JapanJapan

  • Public and private hospitals often prohibit visits. Many doctors are also cancelling central location interviews. Infectious disease specialists and pulmonologists are not willing to do interviews
  • No face-to-face interviews are possible
  • Suggest offering TDI to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period. Note that interviews with ID specialists and pulmonologists are not feasible

MalaysiaMalaysia

  • A country-wide lockdown (currently until 31 March) has recently been implemented. This means that non-essential businesses have been forced to close temporarily and doctors are not accepting any face-to-face interviews
  • Doctors are no longer accepting face-to-face interviews. Suggest offering TDIs but note that physicians are more responsive to face-to-face approaches
  • Fieldwork has slowed down greatly and this is expected to last for the duration of the lockdown

NetherlandsNetherlands

  • Most affected regions are Noord-Brabant, followed by Zuid-Holland, Limburg and Noord-Holland
  • Be flexible with timings and deadlines as HCPs are busier than usual trying to manage the crisis
  • No face-to-face interviews to be conducted
  • Online / phone (WATI) / online community research is still going well

SingaporeSingapore

  • Restructured and private hospitals are restricting access and doctors are encouraged to minimise visits/meetings outside patient consultations
  • Some doctors in private clinics are also keen to minimise non-patient/medical visits
  • Potential fieldwork delay of 2 weeks as physicians (especially in restructured hospitals) are unwilling to answer screening calls
  • Suggest offering to set-up appointments outside hospitals/clinics to encourage participation

South KoreaSouth Korea

  • Restricted hospital access – access is limited to patients with appointments with physicians
  • Physicians’ workload has also increased as they need to attend mandatory training on coronavirus preventive measures

 

  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches – exact delay depends on respondent type, interview length and fieldwork period
  • Suggest offering to set-up appointments outside hospitals/ clinics, TDI, or online interviews to encourage participation

TaiwanTaiwan

  • Growing concern over the COVID-19 situation although there are currently no local restrictions, doctors are increasingly reluctant to participate in interviews
  • Suggest offering TDI alongside face-to-face interviews to encourage participation
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

ThailandThailand

  • Restricted access to hospitals (especially public) and doctors discourage visits for non-medical reasons
  • Fieldwork in both Bangkok and Metropolitan regions are affected. Face-to-face interviews in UPC regions are no longer possible
  • Fieldwork delays expected as physicians are more responsive to face-to-face screening/survey approaches – exact delay depends on respondent type, interview length and fieldwork period
  • Suggest offering TDI for interviews lasting 30min, or offer interviews outside hospitals (in doctor’s home/telephone interview)

TurkeyTurkey

  • General public is forbidden to visit public hospitals; access is restricted to patients suspected of having COVID-19
  • Fewer restrictions in private hospitals at the moment
  • Face-to-face interviews are not possible as physicians are unwilling to participate and the Turkish MR Agencies Association has announced the suspension of all face-to-face interviews
  • Suggest to offer TDIs but physicians are more open to face-to-face approaches
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period. If a government-mandated work from home order comes into effect, recruitment will be severely impacted due to lack of access to physicians’ data outside offices

VietnamVietnam

  • Restricted access to major hospitals. Some doctors are rejecting face-to-face interviews
  • Suggest offering TDIs and arranging appointments outside hospitals/clinics or office hours to encourage participation
  • Fieldwork delay expected especially in restructured setting where doctors are unwilling to entertain screening calls – exact delay depends on respondent type, interview length and fieldwork period

Algeria
Egypt
Lebanon
Morocco
Saudi Arabia
South Africa
UAE
Kuwait

  • Physicians have less availability for interviews as all specialists are required to be ready for emergency cases. However, some specialists are more greatly impacted as they are more likely to come into contact with COVID-19 patients e.g. GPs, IMs, pulmonologists, cardiologists, infectious disease specialists

 

  • Face-to-face interviews are still feasible in all except Kuwait
  • Suggest offering TDIs, CATI and WATI as the situation is unpredictable 
  • Fieldwork delays expected – exact delay depends on respondent type, interview length and fieldwork period

 

Research Partnership will continue to monitor the situation and will keep you up to date but if you have any specific questions please do not hesitate to contact:
contact@researchpartnership.com