Conference research is invaluable for evaluating the success of marketing and communications activity at medical conferences. However,as medical conferences are now being delivered virtually, the way in which new scientific data is communicated to physicians and other key stakeholders is undergoing a massive change.
Due to the shifting nature of medical events, there is more need than ever for effective conference research to understand how target customers will consume conference output. In a recent poll, we found 84% of physicians that had been planning to attend an upcoming event are still keen to explore the option of attending in a virtual format. Therefore, it is vital we re-frame our thinking to the changing landscape.
Over the years, we have become specialists in conducting mobile conference research amongst physicians attending conferences, giving our clients real-time feedback and insight into delegates’ reactions as they happen. Our approach has been very successful at engaging respondents, offering rich insights and immediate outputs.
Now, in response to the COVID-19 pandemic and the move from physical to virtual spaces, we have adapted our approach to conference research so that we can continue to effectively measure physicians’ reactions to new announcements and scientific data.
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Contact us today to find out how we can help you understand the reach and impact of your company’s communications in a virtual conference setting with Virtual Conference Live.
John is a Director in the European client service team. He has 17 years experience in healthcare market research, conducting both qualitative and quantitative projects. In 2000, he started to explore and develop the use of the internet as a research tool. John won the Jack Hayhurst Award for best paper at the EphMRA Conference 2012 in Paris for his presentation on mobile research and is pioneering new research approaches using this methodology.