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Rigorous testing of detail aids delivered on tablet devices

The use of tablets in pharmaceutical detailing is becoming increasingly popular, with many pharmaceutical companies switching entirely to iPad-based product details. It’s not difficult to understand why – a large proportion of physicians now use an iPad or tablet to assist them in their daily clinical practices, so they are already familiar with these devices and are very willing to engage with the format.

Digital detail aids can be very interactive, informative and even more persuasive than paper formats. However, it is still imperative that they are fully tested and evaluated before being rolled out to the sales force.

We have a rigorous process for testing detail aids delivered on a tablet device. Contact our experts by completing the below form to find out more about our approach.

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Tom Winter


Tom has worked in pharmaceutical market research for the last 10 years. With a MA degree in Natural Sciences from the University of Cambridge, Tom has also been awarded the Advanced Certificate in Social and Market Research from the Market Research Society. Tom is a regular speaker at industry events and most recently presented a paper on harnessing mobile research methods to improve our understanding of patient compliance at the PBIRG 2013 AGM.

Tom Winter