We have considerable experience in conducting global pharmaceutical market research in all the major therapeutic areas and understand the challenges and complexities of working in specific disease areas and across indications.
Click on the links below to find out more about our experience and expertise, although this list is by no means exhaustive:
We can also help you with many other therapy areas including cosmetic surgery, dentistry, dermatology, hematology, male and female health, nutrition, ophthalmology, pain and wound care, amongst others. Please contact us for our experience in your areas of interest.
- Some example case studiesHow we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China
The challenge:Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and…read more »How we helped our client identify where to play and how to win for their hospital product in India
The challenge:Our client has a hospital care portfolio which is marketed globally. Despite a low per capita use of the product in India, the annual growth rate of usage is among the highest in the world. It was therefore critical for our client to understand which channels they should focus on (where to play) and what points of differentiation would enable them to gain market…read more »How we uncovered unmet needs using social media listening
The challenge: Our client wanted to further their understanding of the impacts a long-term rare skin condition can have on patients by exploring the patient journey. Market research was required to identify opportunities for improving the patient experience and inform the brand strategy for their product. The solution: We began by conducting exploratory research using social media listening to review the online commentary and get…read more »
- Our latest feedbackClient Testimonial “I want to acknowledge the work the team has done..."
“I want to acknowledge the work the team has done on managing the tight timeline for this project. They have been able to keep the ship heading in the right direction, despite several course changes on our end. They have done an incredible job with this project. Over the past week, the team has gone above and beyond, pulling together a number of slides within…read more »Client Testimonial "This research was likely first in the industry and first to include all marketing functions..."
"This research was likely first in the industry and first to include all marketing functions. You assured us that next steps will get us the competitive advantage we need to remain leaders in the marketplace.” Senior Manager, Business Analysis & Insights Find out more about what our clients think about us » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our…read more »Client Testimonial “As always, you have all done a great job..."
“As always, you have all done a great job (you never disappoint us!) I always appreciate your partnership and the level of insights your team brings to us. I think we took the great first step through positioning research and I do believe we will continue to bring great market insights to the team.” Associate Director, Commercial Operations Find out more about what our clients…read more »