We have considerable experience in conducting global pharmaceutical market research in all the major therapeutic areas and understand the challenges and complexities of working in specific disease areas and across indications.
Click on the links below to find out more about our experience and expertise, although this list is by no means exhaustive:
We can also help you with many other therapy areas including cosmetic surgery, dentistry, dermatology, hematology, male and female health, nutrition, ophthalmology, pain and wound care, amongst others. Please contact us for our experience in your areas of interest.
- Some example case studiesQualitative segmentation validation study with backroom brainstorm exercises
The challengeOur client had an oncology product in development for the treatment of prostate cancer. The company wanted to conduct research to inform future planning, list development, advisory board creation, and initial communications platforms. In an earlier quantitative wave of research we had identified four segments to define physician treatment and prescription behaviors. Our next challenge was to validate the segmentation. Our client wanted to…read more »Device Attribute Testing
The challengeOur client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new ones. They also wanted to be able to rationalise the strengths of their existing portfolio against their competitors. The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could…read more »Corporate Equity Survey
The challengeOur client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the company versus its competitors, particularly in light of recent corporate announcements. They also wanted to identify opportunities for influencing customer opinion. The solututionIt was critical for the results to be globally robust, so we conducted online interviews with 1,500…read more »
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