Storytelling using data visualisation
We tell the story uncovered in the research with creative outputs utilising a range of data visualisation tools.
Stories which are visual are even more engaging.
Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long Powerpoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story.
Our in-house graphic design capabilities allow us to deliver a range of multi-media outputs including animations, film and infographics which turn the data into a clear narrative.
Infographic: The Power of a Good Story
Our storytelling infographic highlights the benefits of storytelling and the role that it can play in enhancing healthcare market research insights.
Animated video: The Art of Storytelling Using Data Visualisation
Our storytelling animation, narrated by Downton Abbey's Laura Carmichael outlines how Research Partnership uses the art of storytelling using data visualisation techniques to bring to life the key insights from market research findings.
Interview: Presenting the Power of Visual Storytelling
We invited our in-house Graphic Designer Amanda Brent to tell us about the range of visualisation tools available and explain how these can be used to deliver enhanced market research deliverables.
Webinar: The Art of Storytelling in Pharma Market Research
“We needed something to communicate the new campaign idea that can be easily socialized and digested across the entire organization. The animated video output from Research Partnership fits the bill perfectly: everyone has two minutes to review an easy-to-understand deliverable. The feedback we got with each region is how they can get the video to be used in their internal meetings.”
“I’ve shared the video in a couple of different meetings and both times, those watching it were really impressed with the way the data was presented. I was asked by our sales training team if they could use the video to help give those in the field a better sense of how we use market research in the home office.”
- Our latest infographicsImmuno-oncology: The market opportunity for PD-1/PD-L1s
Immuno-oncology is the new frontier in cancer treatment. Using the body’s own immune system to treat cancer, new therapies are producing impressive survival benefits, with reduced side effects. Of these therapies, immune checkpoint inhibitors are showing particular promise. Our latest infographic is a snapshot of the PD-1/PD-L1 market at this time.Click here to download the infographic »read more »
- Our latest videosWomen's health in emerging markets
Why can understanding and improving women’s health in emerging markets be challenging? What strategies can global pharma develop to support women and overcome these challenges? Associate Director Rachel Howard and Research Manager Helen Mace discuss why market research is useful for understanding behaviours and attitudes to different women’s health issues in emerging markets. Find out more about our experience and expertise in emerging markets »read more »Research Partnership mannequin challenge
Our UK executives took part in a Mannequin Challenge yesterday! They were keen to sample the culinary delights of the latest RP Bake-off, where staff bake and sell cakes to raise money for our chosen charity; Forever Angels baby home in Tanzania. We hope you like the video (please watch with your sound on) Click here to find out more about Forever Angels »read more »Self-pay and Emerging Markets
A key feature of emerging markets is that patients often have to pay for a high proportion of their healthcare costs themselves. For all but the most severe conditions, public reimbursement of medication is often partial to non-existent, particularly in the outpatient setting. In this video Emerging Markets Director Marc Yates discusses the opportunities and challenges for pharma in self-pay markets and outlines what these…read more »