Actionable, usable and integrated
Segmentation is a critical step in both the sales and marketing of healthcare products. It is invaluable at many stages in the product lifecycle including defining the market, understanding potential customers, developing targeted communications and portfolio positioning. Research Partnership offers expertise in both physican and patient segmentation, ensuring that they are always actionable, usable and can be integrated with other data sources.
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Associate Director, Quantitative Research
Jenny is an Associate Director within the Quantitative team at Research Partnership, with over 9 years’ experience in healthcare market research. Jenny has worked on a number of large scale quantitative research studies with both regional and global teams covering a wide variety of therapy areas and has extensive experience in global tracking and segmentation.