Quantitative research excellence
Our established team of quantitative directors and project managers are the driving force behind our Quantitative Centre of Excellence initiative, promoting best practice approaches for managing the implementation of new developments and emerging methodologies
Today, quantitative research faces a number of major challenges from both a sampling and budget perspective. We employ both tried and tested approaches as well as newer and more creative solutions to get below the surface and uncover the marketing truths.
Our experienced senior team supported by our talented researchers are equipped with the skills and creative flair to design and implement quantitative research solutions that take you further with your decision-making.
We offer complimentary one-hour workshops which explore key quantitative research challenges that our clients are currently experiencing. Our workshops are designed and delivered by pharma market research specialists with a wealth of experience in conducting quantitative studies
Find out more about our quantitative excellence training workshops »
Head of Business Analytics, North America
Tom has more than 25 years of experience in healthcare market research and strategy. He has an extensive background in innovation and market insight in areas such as product opportunity, direction for developmental compounds, and application of advanced analytics in the industry. In addition to his role at Research Partnership, Tom is also involved in innovation and entrepreneurship at the University of Pennsylvania Wharton School supporting healthcare commercialization.
Director, Quantitative Research
Karen heads up our Quantitative Centre of Excellence team with Tom Nolte. Karen has over 15 years experience in healthcare research with specific focus on quantitative methods. Karen's research experience spans all methodologies; however she brings significant expertise in methods using advanced statistical techniques, global tracking and communications testing and message recall.
- Using demand assessment techniques to evaluate the market landscape and product opportunity
The challenge:Our client wanted to evaluate the potential of two treatments which would offer efficacy and side effects similar to those of biologics in atopic dermatitis. Therefore our client needed to understand more about the US and German market landscape in moderate-severe atopic dermatitis and how these advanced treatments might fit into the treatment algorithim when they are launched, as well as the potential drivers…read more »How a mindset-based customer segmentation was developed to drive engagement with physicians in oncology
The challenge:In preparation for the launch of a new oncology treatment in the EMEA region, our client wished to develop an attitudinal mindset-based customer segmentation. This would allow for clear identification of each segment in the field; effective deployment of the sales force at launch by prioritising segments that show the greatest opportunity; and segmented messages (and potentially sales aids) to directly address the needs…read more »How understanding patient willingness to pay in emerging markets helped identify the optimum price for a chronic disease brand
The challenge: Our client wanted to identify the optimum selling price for their chronic disease treatment in emerging markets, based on patient’s willingness to pay for the product out of pocket. The solution: After showing a product profile to patients within the target income group, we asked their likelihood to purchase the product and their estimated frequency of purchase over 12 months at a series…read more »