Putting the patient first
Patients are now better informed about their health and highly involved in making decisions about their treatment. As pharmaceutical companies strive to become more patient-centric, there is a need for them to develop the same strong understanding of the patient as they have of the physician.
We offer both custom and syndicated solutions to improve patient understanding.
To facilitate the move towards greater patient centricity we can help with:
Complete understanding of the patient journey from pre-diagnosis to stabilisation, covering the healthcare, disease, emotional and digital pathways, identifying the roadblocks to successful outcomes
Research involving all relevant stakeholders, including physicians, other healthcare professionals, advocacy groups, payers, patients and caregivers, employing observational and behavioural economic techniques to recreate the real-world experience
Research with patients at earlier stages in the product lifecycle, such as in clinical trial design or early-stage market understanding
Recruitment and research with hard-to-reach patients, such as those with rare diseases, or those patients at later stages in their disease, as well as those with long-term chronic conditions
Mobile and digital ethnographic approaches to get you closer to the patient and capture insights in-the-moment
Patient willingness to pay in countries where healthcare expenditure can be out-of-pocket such as the US and emerging markets
Patient segmentation research in order to understand the characteristics of specific groups of patients to target for disease awareness, communication and around the pill support initiatives
Find out more about our customised patient research expertise via our free online resources and find out more about “Living with”, our syndicated patient research reports across a range of chronic diseases and global markets by clicking the boxes below.
- Some example case studiesReview of Disease Promotion Campaign using Facial Analysis
The challengeOur client had developed a visual and emotion-invoking, online disease awareness campaign aimed at challenging physicians’ current perceptions of treatment. Research was required to understand physicians’ reactions to the campaign (rational and emotional) and whether it would have the desired effect of increasing use of their treatment in the future, to help encourage the client’s local operating companies to adopt and roll out the…read more »Backroom brainstorm
The challengeOur client had an oncology product in development for the treatment of prostate cancer. The company wanted to conduct research to inform future planning, list development, advisory board creation, and initial communications platforms. In an earlier quantitative wave of research we had identified four segments to define physician treatment and prescription behaviors. Our next challenge was to validate the segmentation. Our client wanted to…read more »Device Attribute Testing
The challengeOur client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new ones. They also wanted to be able to rationalise the strengths of their existing portfolio against their competitors. The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could…read more »
- Our latest webinarsWebinar: Portfolio tracking for success
Thursday 18th January 201811:00 EST / 16:00 GMT / 17:00 CEST Register here Portfolio Analysis and Optimization looks at how honing strategy across multiple agents in the same therapeutic category leads to marketing success. As pharmaceutical companies simultaneously develop and in-license multiple products that can cost millions of dollars, portfolio management is about selecting how to allocate resources and marketing efforts across multiple assets. This…read more »Live from Singapore: Going for growth - Maximising your return on insights in emerging markets
Healthcare market research in emerging markets is still evolving, so finding the insights you require and then maximising the return on those insights can be challenging. Download this complimentary webcast in which Emerging Markets experts Nicole Bender Moreira and Colin Tan will provide you with the critical success factors to ensure actionable primary research in emerging markets. Key areas that will be discussed: Where to play?They'll start…read more »Webcast: Portfolio analysis - Choosing your communication strategy
Portfolio Analysis and Optimization concentrates on determining the impact that multiple assets within therapeutic categories, and the marketing of these assets, has on overall strategy. This is an important tool for pharmaceutical companies in today’s market. As they simultaneously develop multiple products that can cost millions of dollars, portfolio management to improve decision-making can have a significant impact on the bottom line. At its very…read more »