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Understanding the global pharmaceutical market

Our insights and recommendations will give you the confidence to make the right strategic decisions at the early stages of drug commercialisation

If you want to launch a pharmaceutical product successfully in today’s complex and highly regulated global healthcare landscape, you need a comprehensive understanding of each market. There are a myriad of factors to consider, such as:

  • Areas of growth and emerging markets
  • Market access
  • Licensing opportunities
  • The competitive landscape
  • Physician and patient drivers
  • Demand forecasts and pricing

Our custom pharmaceutical market research offerings include:

  • Market understanding
  • Gap analysis
  • Market segmentation
  • Product evaluations
  • Key driver and barrier understanding
  • SWOT analysis


Developing the product offering »

  • How we helped our client to understand the opportunities across Asia and other emerging markets using interactive outputs

    The challenge:Our client needed to understand why the use of statins in type 2 diabetes patients in South Korea, China, Thailand and other developing countries is low / sub-optimal. Research was required to understand the diabetic patient journey in order to assess the opportunities to expand HCP knowledge on the importance of lipid lowering for type 2 diabetes patients. The client also wanted to explore…

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    How published research underpinned a cancer therapy awareness campaign

    The challengeOur client markets a product for Oral Mucositis (OM) - a side effect of cancer treatment - and wanted to better understand the disease and treatment challenges faced by both patients and physicians across Asia. In addition, our client also wanted to establish KOLs to advocate for the management of OM by raising the overall disease awareness, understanding and provision of better support for…

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    How user-led design thinking was applied in the ER setting to improve patient care

    The challengeOur client needed to identify the key delivery-device attributes for an antibiotic topical treatment used to combat a group of infections typically affecting young children. Current treatment is a burden and antibiotic resistance is a key issue, which sometimes results in families needing to seek emergency hospital attention in response to acute pain. We interviewed urgent care and ER physicians in order to find…

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    Using demand assessment techniques to evaluate the market landscape and product opportunity

    The challenge:Our client wanted to evaluate the potential of two treatments which would offer efficacy and side effects similar to those of biologics in atopic dermatitis. Therefore our client needed to understand more about the US and German market landscape in moderate-severe atopic dermatitis and how these advanced treatments might fit into the treatment algorithim when they are launched, as well as the potential drivers…

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    How we identified the potential opportunity, volume and markets for a new travel vaccine

    The challenge:Our client needed exploratory research to determine the global opportunity for a new travel vaccine in the private market. It was crucial to determine: Which markets had the highest potential to purchase the vaccine in the private market, based on volume of travelers to appropriate regions and the nature of travel Who the key stakeholders were in each market, in terms of involvement with…

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  • Some example case studies
    How we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China

    The challenge:Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and…

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    How we helped our client identify where to play and how to win for their hospital product in India

    The challenge:Our client has a hospital care portfolio which is marketed globally. Despite a low per capita use of the product in India, the annual growth rate of usage is among the highest in the world. It was therefore critical for our client to understand which channels they should focus on (where to play) and what points of differentiation would enable them to gain market…

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    How we uncovered unmet needs using social media listening

    The challenge: Our client wanted to further their understanding of the impacts a long-term rare skin condition can have on patients by exploring the patient journey. Market research was required to identify opportunities for improving the patient experience and inform the brand strategy for their product.  The solution: We began by conducting exploratory research using social media listening to review the online commentary and get…

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