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Product lifecycle solutions

We deliver intelligent insights through the pharmaceutical product lifecycle

Lifecycle Diagram TM
From early-stage commercial opportunity assessment and market understanding, forecasting and landscaping, through ideation, concept testing, product and brand development, profiling, communications testing, launch and post-launch tracking, we can support pharma with intelligent market research and consulting solutions through the lifecycle of the brand.

- Drug opportunity assessment »
- Understanding the global market »
- Developing the product offering »
- Developing a pharmaceutical brand »
- Brand launch and beyond »

We promise:

Senior level involvement

Our large, senior team of over 40 Directors are involved at every stage of the project.

High quality research

Our outputs answer the key business questions with a clear, direct recommendation, supported by the research evidence.

Communication and flexibility

We keep clients informed through weekly updates and respond quickly to needs and deadlines.

A creative approach

We offer custom approaches, not branded solutions, so our research design is always creative and fresh.

Qualitative excellence »

  • Some example case studies
    How we conducted ethnography research to enhance new product development

    The challengeThe majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept. The solutionEthnography research in the form of participant observations was conducted with 10 patients in each market who had a permanent colostomy procedure. The ethnography…

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    How we used ethnography to capture behavioural insights

    The challengeHaemophilia A & B markets are highly competitive and cluttered where HCPs and patients perceive similar efficacy and safety across available products. Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience. The challenge was to identify deeper insights from behavioural observation (beyond claimed/ stated experience) to differentiate user experience across various devices and identify…

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    How we helped our client to evaluate early biosimilar user experience

    The challenge: Our client wanted to evaluate early user experience for physicians and patients across Europe of a newly launched biosimilar in an autoimmune disease. The results were needed to better understand drivers and barriers of prescribing/using biosimilars (vs. biologics) and suitable patient types to develop more targeted communication material.  The solution: We opted for qualitative telephone interviews to reach a dispersed and small target…

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  • Our latest white papers
    The impact of COVID-19 on chronic disease management and the implications for pharma marketing

    On February 11, 2020, COVID-19 was officially named by the World Health Organisation (WHO). Since then the novel coronavirus causing it, (a severe acute respiratory syndrome) has left its mark on almost every country in the world.

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    Excellence in oncology

    Developing an effective biomarker strategy

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    China: How to strategise and win in the world's fastest changing healthcare market

    In this paper, our experts Marc Yates, Pei Li Teh and Brett Gardiner discuss the China healthcare reforms which affect pharma and propose how to build the market understanding required to launch a brand effectively in this exciting region.

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