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Product lifecycle solutions

We deliver intelligent insights through the pharmaceutical product lifecycle

Lifecycle Diagram TM
From early-stage commercial opportunity assessment and market understanding, forecasting and landscaping, through ideation, concept testing, product and brand development, profiling, communications testing, launch and post-launch tracking, we can support pharma with intelligent market research and consulting solutions through the lifecycle of the brand.

- Drug opportunity assessment »
- Understanding the global market »
- Developing the product offering »
- Developing a pharmaceutical brand »
- Brand launch and beyond »

We promise:

Senior level involvement

Our large, senior team of over 40 Directors are involved at every stage of the project.

High quality research

Our outputs answer the key business questions with a clear, direct recommendation, supported by the research evidence.

Communication and flexibility

We keep clients informed through weekly updates and respond quickly to needs and deadlines.

A creative approach

We offer custom approaches, not branded solutions, so our research design is always creative and fresh.

Qualitative excellence »