We specialise in full-service custom research and consultancy for global healthcare. We use the full range of qualitative and quantitative techniques to undertake both ad hoc and tracking studies across a range of therapy areas and territories
Within prescription medicines, we have therapeutic specialists and experience in a broad range of therapy areas from chronic illnesses to rare diseases.
Consumer health and nutritionals
We combine our knowledge of the pharmaceutical sector with our understanding of patients and consumers to deliver integrated insights.
Medical devices and diagnostics
Our experience covers everything from insulin pens to large-scale surgical console systems. We use our knowledge of the unique market dynamics and regulatory nature of this sector to improve client understanding.
- Some example case studiesProcedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience
The situationOften the precision behind the use of a device during a procedure is lost when Surgeons speak to laymen, even skilled medical moderators. The client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped. The solutionWe created visual frameworks of a procedure to encourage a comprehensive systematic discussion, as well…read more »How we supported the integration of a new specialty pharmacy product into physician offices
The situationOur client was launching a novel device and needed to understand the potential drivers and barriers to practice integration. The client requested a detailed journey map, identifying areas of challenge or gaps from different clinical, as well as administrative and purchasing perspectives The solutionWe conducted in-office ethnographies. The practice owner physician, nurse and office/support staff participated from each office in an hour-long meeting. The…read more »How research with MedSurge nurses drove the development of a new nurse call system
The challengeOur client needed to understand the drivers and barriers for a new nurse call system in hospitals in Colombia that were using a specific competitor. They needed to: - understand the current market landscape and identify potential leverage points which would maximise use of the system- determine the profile of nurses who would be advocates for the system and messaging that would encourage adoption.…read more »
- Our latest white papersPunching above your weight: Combining behavioural and attitudinal data to strengthen segmentations
In this paper we examine the differences between behavioural and attitudinal approaches to segmentation and outline how integration of the two can best be achieved to strengthen segmentation solutionsread more »