Video: Storytelling in healthcare market research

Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long Powerpoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story.

In this video Marketing Director Julie Denny explores how the art of storytelling can be applied to healthcare market research and outlines some of the data visualisation tools which Research Partnership employs to present the story which clients can share with their key stakeholders.