Quantitative & advanced analytics

Our established team of quantitative directors and project managers are the driving force behind our Quantitative Centre of Excellence initiative, promoting best practice approaches for managing the implementation of new developments and emerging methodologies

Today, quantitative research faces a number of major challenges from both a sampling and budget perspective. We employ both tried and tested approaches as well as newer and more creative solutions to get below the surface and uncover the marketing truths. Our experienced senior team supported by our talented researchers are equipped with the skills and creative flair to design and implement quantitative research solutions that take you further with your decision-making.

Statistical expertise

Our dedicated team of statisticians play a key role in supporting our healthcare market researchers. With their unique combination of therapeutic expertise and statistical knowledge, they consult research teams on ad-hoc study design, address methodological issues and challenges, and lead the application of advanced analytics throughout the business - delivering practical advice to both researchers and clients. In addition, they provide significant input into the development of new research approaches and methodologies to increase our portfolio of quantitative solutions. Our in-house team includes Advanced Analytics Directors Emily Beswick and Misti Paul, and Senior Analytics Executive Sarah Reynolds.

We specialise in four key areas:

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Demand assessment

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Brand tracking

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Vaccine pricing case study


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Misti Paul

Analytics Director

Misti Paul has over 16 years’ experience in statistical analysis and advanced analytics. Before joining Research Partnership, Misti founded Advanced Analytics providing advanced statistical consulting and solutions to global pharmaceutical, biotech and medical device companies. She specialised in the areas of segmentation, new product development, conjoint methodologies, merger and acquisition modelling, and other analytical techniques. She has been an invited speaker at the RSS (Royal Statistical Society) is a member on the journal committee for global organisation, Statisticians in the Pharmaceutical Society.


Karen Swords

Director, Quantitative Research

Karen heads up our Quantitative Centre of Excellence team. Karen has over 15 years experience in healthcare research with specific focus on quantitative methods. Karen's research experience spans all methodologies; however she brings significant expertise in methods using advanced statistical techniques, global tracking and communications testing and message recall.