Segmentation

Segmentation is a critical step in both the sales and marketing of healthcare products. It is invaluable at many stages in the product lifecycle including defining the market, understanding potential customers, developing targeted communications and portfolio positioning. Research Partnership offers expertise in both physician and patient segmentation, ensuring that they are always actionable, usable and can be integrated with other data sources. 

Our approach

For a truly successful segmentation, it is critical that the marketing and sales teams are engaged at key points in the process, and are fully supported in the process of implementation. At Research Partnership we use a range of techniques to ensure that the findings from the research are successfully adopted by all of your key internal stakeholders. We are able to support your implementation with a range of tools and creative outputs that highlight and summarise the key insights, and allow stakeholders to engage with the segments in new and creative ways. Find out more about these tools in our infographic below.