Demand assessment

Get an accurate measure of likely demand and uptake

Understanding the realistic demand for a new product or service is critical for informing brand strategy. Depending on the level of demand, brand strategy can be tailored accordingly to optimise performance upon launch.

There is no one size fits all approach to conducting a demand assessment. The methodology chosen will depend a great deal on both the product in development and the market in which it will launch and there is often a trade off between wide scope and high detail. The more that is known about the product, and market, the more focused and detailed the demand assessment approach can be.

In developing markets, where local epidemiological or market size information is not available, we work with our Emerging Markets team to understand the nature of these countries and design surveys which capture incidence information during the recruitment process.  Demand Calibration techniques, which use a gated method to adjust for overstatement rather than relying on historic analogues, further improve the quality of our market estimations.

Demand assessment resources:

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Workshop

Find out about our demand assessment training workshop.

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demand-asessment-case-study-08172016

Case study

Read our latest demand assessment case study.

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Demand assessment research

Video

Using patient level prescribing data to reflect doctors' real world choices.

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Preparing to launch Demand assessment checklist

Infographic

Preparing to launch a new asset and in need of demand assessment research? Download our pre-launch checklist.

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MRX time machine (June 2019)

Webcast

MRX time machine: How to use time series forecasting to improve your demand assessment

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Will-Tolley-Staff-Profile

Will Tolley

Director

Will is a Director within the Quantitative team at Research Partnership, with over 10 years’ experience in healthcare market research. Will is primarily focused on quantitative research and has worked across a wide range of multi-market studies using various methodologies including segmentation and demand assessment.