Case study
How a combined qual quant approach provided our client with integral insights for continued product development in the HIV space.
Optimise the product profile for your target markets
Active compounds are developed into patented products for testing in clinical trials and investigational new drug applications are made with relevant regulatory bodies for approval. At this stage (around Phase III), marketing measures are developed to support the pharmaceutical product offering, covering such areas as the target product profile, market forecasting and preliminary positioning.
Key questions which need to be answered at this stage include:
Our custom pharmaceutical market research offerings include:
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