Pharmaceutical drug opportunity assessment

Product development is the lifeblood of the pharmaceutical industry. But evaluating the wealth of potential opportunities at the early stages of drug discovery and commercialisation is fraught with uncertainty. We can help you to assess and evaluate opportunities systematically and comprehensively, using a range of qualitative research and quantitative research methods to answer questions such as:

• Where are the unmet needs in the marketplace?
• What is the viability of this product concept?
• What is the size of the market opportunity?
• What is the likely demand for this product?
• Where are the growth markets?
• What is the competitive landscape?
• What should our portfolio look like?
  

Custom research offerings include:

• Market access consulting
• Demand assessments and forecasting
• Concept evaluations
• Market and product analysis
• Portfolio planning
• Competitor analysis