Brand launch and beyond

Track your brand's performance at launch and over time

Once the pharmaceutical brand is launched, the marketing focus is on continually monitoring and maximising its performance across territories. Marketing teams need to understand what impact their campaigns are having on sales, what messages are resonating with stakeholders, brand perception, awareness and usage. Key questions at this stage include:

  • What is our market share?
  • What messages are being remembered by physicians?
  • How is my advertising campaign performing?
  • How is my pharmaceutical brand perceived by patients?
  • What around-the-pill patient support can we provide?
  • What are the barriers to take-up?
  • What are the opportunities for line extensions?
  • What impact will a competitor entrant have on my pharma brand?

Our custom pharmaceutical market research offerings include:

  • Market dynamics research
  • Usage and awareness tracking
  • Message recall
  • Advertising tracking
  • Line / brand extension research
  • Benchmarking
  • Patient experiential research
  • Evaluation of generic attack
  • Post-positioning and launch research

Brand launch resources:

KPIs case study-1

Case study

Find out how KPIs for a newly launched brand were effectively tracked in 25 global markets

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NPD guide

Guide

Five steps to creating a research programme to support an effective pharma brand launch

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Brand tracking

Infographic

Find out more about our best practice approach to tracking studies


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