Product lifecycle

Delivering intelligent insights through the product lifecycle



From early-stage commercial opportunity assessment and market understanding, forecasting and landscaping, through ideation, concept testing, product and brand development, profiling, communications testing, launch and post-launch tracking, we can support healthcare with intelligent market research and consulting solutions through the lifecycle of the brand.

Lifecycle- Jan 2021
Lifecycle- Jan 2021



From early-stage commercial opportunity assessment and market understanding, forecasting and landscaping, through ideation, concept testing, product and brand development, profiling, communications testing, launch and post-launch tracking, we can support healthcare with intelligent market research and consulting solutions through the lifecycle of the brand.

We promise:

Senior level involvement
Our large, senior team of over 80 Directors and Associate Directors are involved at every stage of the project.

High quality research
Our outputs answer the key business questions with a clear, direct recommendation, supported by the research evidence.

Communication and flexibility
We keep clients informed through weekly updates and respond quickly to needs and deadlines.

A creative approach
We offer custom approaches, not branded solutions, so our research design is always creative and fresh.

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Assessing the opportunity

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Understanding the global market

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Developing the product offering

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Developing a brand

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Brand launch and beyond

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Resources

NPD guide

Guide

Discover our five steps to creating a research programme to support an effective pharma brand launch.

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Case study

Find out how demand assessment techniques helped evaluate the market landscape and product opportunity.

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Case study

Find out how we assessed the access potential of a new product in order to develop a successful launch strategy.

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