Mobile and digital

Delivering “in-the-moment” market research solutions

We employ the full range of digital methodologies to collect rich, global insights both qualitatively and quantitatively.

Online depth interviews
Using tools such as Zoom and InterVu to conduct in-depth interviews virtually. 
Online surveys
Research conducted online involving a mix of closed and open questions.
Online/ virtual focus groups
Synchronous (real-time) online discussions over a set time period (e.g. 2 hours) led by a moderator. 
Bulletin boards
Asynchronous research (conducted in own time) via a moderator-led discussion, lasting between 3-6 days.
Mobile surveys
Research conducted via mobile which can include audio responses, video and photo uploads. Surveys can also be run using social tools such as WhatsApp and WeChat.
MROCs (online communities)
Conducted over a longer period to collect longitudinal insights from patients or physicians. Respondents can participate in different tasks and share experiences. 
Facial analysis
Analysis of emotional reactions to visual stimuli using facial recognition software, used primarily in communications research. 
Social media listening
Analysis of social media activity to a particular disease or healthcare topic, evaluating language, sentiment and content. 
Virtual backroom brainstorm
Making use of online chat tools and private rooms so that clients can discuss the insights in real time.
UX and usability testing
UX research is used to understand user behaviours, needs and motivations for engaging with digital assets.

Our proprietary methodologies include:

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Rx Rationale

Using mobile app technology, Rx Rationale captures the reasons for product selection at the point of prescription, when the physician has just seen a patient and has made the decision about the best course of treatment.

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Rx Potential

Using mobile app technology, Rx Potential evaluates your pre-launch product profile with physicians in both a theoretical and real-life clinical setting to get a truer picture of physician decisions. It can be used to build an initial physician segmentation.

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Conference Live

Using mobile technology, Conference Live delivers real-time insights from physicians at conference and evaluates the impact of conference marketing before, during and after the event. 

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Virtual Conference Live

In response to COVID-19 and the move from physical to virtual spaces, we have adapted our approach so that we can continue to effectively measure physicians’ reactions to new announcements and scientific data.

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Our other digital methodologies include:

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Emotional analysis

Used in conjunction with traditional research methods, AI technology is used to evaluate facial and emotional responses to stimuli and provides an additional layer of insight.

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UX research

Understanding user behaviours, needs, and motivations for engaging with digital assets through observation techniques and task analysis.

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Virtual reality

Virtual reality

One area in which we have seen increasing interest is virtual reality – immersive computer-generated environments that place users in seemingly life-like situations with which they can interact.

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