Storytelling

Stories are powerful - they allow us to absorb and retain information a lot more readily. Stories are memorable - our brains are wired to respond to them. Stories which are visual are even more engaging. Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long PowerPoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story. Our in-house graphic design capabilities allow us to deliver a range of multi-media outputs including animations, film and infographics which turn the data into a clear narrative.