Paper
Our paper ‘Agile research: Buzzword or game changer?’ was presented at PMRC EU by Director Dan Coffin.
Benefit from up-to-the-minute insights generated using responsive, iterative research methods
Agility is one of our core values. Our independence means we can respond quickly to change and embrace new methodologies and techniques. Our flexibility allows us to be highly responsive to your individual needs.
Being agile is not just about speed. We believe it’s about being nimble – identifying the optimal size survey needed to address the business questions – reducing the need for large samples, multiple markets and long interview durations.
Our agile manifesto
We focus on:
To facilitate this, we leverage appropriate methodologies and technologies, such as:
We offer both agile qualitative and qualitative solutions. Our qualitative approaches fall largely into four types of research:
Sprint response: |
MROCs: |
Iterative research: |
Quasi-Qual: |
Our agile quantitative approaches fall largely into two types of research:
Quick surveys: |
Mobile capture surveys: |
UK Office
Registered in England & Wales No. 3350410 as The Research Partnership Limited
Registered office: Third Floor, 24 Chiswell Street, London, EC1Y 4YX
Directors: Mary Assimakopoulos, Mark Jeffery
VAT No. GB 714 0707 65