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Storytelling

Tell the story uncovered in the research with creative outputs and data visualisation

Stories are powerful - they allow us to absorb and retain information a lot more readily. Stories are memorable - our brains are wired to respond to them. Stories which are visual are even more engaging. Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long PowerPoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story. Our in-house graphic design capabilities allow us to deliver a range of multi-media outputs including animations, film and infographics which turn the data into a clear narrative.

Storytelling infographic

Infographic

Our storytelling infographic highlights the benefits of storytelling and the role that it can play in enhancing healthcare market research insights. 

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Video

Our storytelling animation, narrated by Downton Abbey's Laura Carmichael outlines how we use the art of storytelling using data visualisation techniques to bring insights to life.

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Storytelling webinar image - Nov 2020-1

Webcast

In this webcast we share our approach to data storytelling with the use of interactive tools and creative outputs. We focus on ways to elevate popular research programmes such as understanding the patient journey, segmentation and brand tracking.

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