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Advanced analytics

Using sophisticated tools to uncover the meaning behind the data

Market research provides us with vast amounts of data, but it can be hard to know what to do with it. Advanced analytics techniques allow us to reveal insights which are meaningful and actionable.

Our talented in-house team have in-depth skills in advanced analytics, which they combine with therapeutic knowledge and behavioural science expertise to help uncover the meaning behind the data. In addition, they provide significant input into the development of new research approaches and methodologies to increase our ability to mine the wealth of information available.

We use a range of cutting-edge techniques that are customised to meet your business objectives and help support your strategic decision making:

  • Assessing the opportunity
    Demand assessments and forecasting
    Conjoint and discrete choice modelling
    Survival analysis
  • Developing the product offering
    Positioning, messaging, and concept testing
    Value and pricing research
  • Understanding the market
    HCP and patient segmentation
    Patient journey research
    Market mapping and perceptual maps

    Influencer mapping
    Geospatial modelling
  • Brand launch and beyond
    Brand performance, equity and
    tracking research
    Corporate reputation research
    Omnichannel analytics
    Channel optimisation


To help drive your business forward, our statisticians and advanced analytics experts offer:

  • Agility, responsiveness and accuracy - Our teams will demonstrate high flexibility and responsiveness to accommodate your urgent business requests with no compromise on quality
  • No black box – We promise complete transparency on how our teams will work on various analysis and technologies.  
  • Proven experience – Our experienced team have a track record of executing thousands of projects across different clients’ ecosystems


Technology and artificial intelligence

Technology and AI have revolutionised the way we can undertake market research, from virtual workshops to augmented reality. We use the latest innovative methodologies and partner with leading AI / Technology companies with cutting-edge platforms to deliver deeper, more actionable insights. These are just some examples of how we are leveraging technology.

  • Emotion analysis - With facial expression and voice analysis we can test the impact of any message, digital interaction or product/service that is supposed to elicit emotional arousal and facial responses. 
  • AI-based research tools - We are testing and making use of machine learning tools where appropriate, such as automated survey design, automatic translation and transcription, text analysis tools
  • AI-based dashboards - AI-powered insights through intelligent dashboards accelerate better business decisions with intelligent search, actionable recommendations, and interactive stories.
  • AI-based segmentation - AI-based algorithms are dynamic and can automatically update segments in a widely changing market based on a customer’s most recent interaction.

Advanced analytics resources

gamification and advanced analytics gave big pharma the insights to optimise their global corporate image Sept 2017 case study

Case study

Find out how gamification and advanced analytics gave big pharma the insights to optimise their global corporate image

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small populations webcast- social media

Webcast

Steven Helm and Sarah Reynolds present 'Small populations, big challenges: How to conduct quantitative research in rare diseases'

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Richard-Goosey

Richard Goosey

Director, Head of Analytics

Richard leads our in-house advanced analytics team. Based in the UK Headquarters, Richard has over 40 years’ experience in marketing science, analytics and methodology. He is a Fellow of the Market Research Society and Royal Statistical Society, and is currently the Chief Examiner for the MRS Diploma in Analysing & Interpreting Quantitative Data. Richard is also an invited member of the EphMRA Forecasting Forum.