Find out how gamification and advanced analytics gave big pharma the insights to optimise their global corporate image
Market research provides us with vast amounts of data, but it can be hard to know what to do with it. Advanced analytics techniques allow us to reveal insights which are meaningful and actionable.
Our talented in-house team have in-depth skills in advanced analytics, which they combine with therapeutic knowledge and behavioural science expertise to help uncover the meaning behind the data. In addition, they provide significant input into the development of new research approaches and methodologies to increase our ability to mine the wealth of information available.
We use a range of cutting-edge techniques that are customised to meet your business objectives and help support your strategic decision making:
To help drive your business forward, our statisticians and advanced analytics experts offer:
Technology and artificial intelligence
Technology and AI have revolutionised the way we can undertake market research, from virtual workshops to augmented reality. We use the latest innovative methodologies and partner with leading AI / Technology companies with cutting-edge platforms to deliver deeper, more actionable insights. These are just some examples of how we are leveraging technology.
Director, Head of Analytics
Richard leads our in-house advanced analytics team. Based in the UK Headquarters, Richard has over 40 years’ experience in marketing science, analytics and methodology. He is a Fellow of the Market Research Society and Royal Statistical Society, and is currently the Chief Examiner for the MRS Diploma in Analysing & Interpreting Quantitative Data. Richard is also an invited member of the EphMRA Forecasting Forum.