Webcast: Going for growth - Maximising your return on insights in Emerging Markets

Marc Yates & Rachel Howard - Oct 2017

Healthcare market research in emerging markets is still evolving, so finding the insights you require and then maximising the return on those insights can be challenging. In this webcast Emerging Markets Directors Marc Yates and Rachel Howard will provide you with the critical success factors to ensure actionable primary research in emerging markets.

Going for growth in emerging markets (Oct 2017)
Going for growth in emerging markets (Oct 2017)

Healthcare market research in emerging markets is still evolving, so finding the insights you require and then maximising the return on those insights can be challenging. In this webcast Emerging Markets Directors Marc Yates and Rachel Howard will provide you with the critical success factors to ensure actionable primary research in emerging markets.

What are the key takeaways?

  • Where to play? They'll start by taking a macro-level overview of which emerging markets to consider for your market research, looking at the political, economic, social and technological frameworks in place.

  • How to win? They'll explore the trade-offs between cultural considerations and technological maturity when designing a market research methodology that is appropriate for target emerging markets. 

  • Pushing the boundaries: They'll take a look at what innovative methodological approaches are possible in emerging markets, without compromising quality. 

  • Question and answer session: Following the presentation there will be a live Q&A where they will address any specific challenges you have encountered or concerns you may have about conducting research in emerging markets.

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