Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

Jenny Redfearn & Melinda Shorr - Aug 2017

MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create a panel of geographically disperse respondents, potentially from small population sizes and multiple countries, who can interact and build rapport with each other in their own time. 

Capturing the “moments-of-truth” (Aug 2017)
Capturing the “moments-of-truth” (Aug 2017)

MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create a panel of geographically disperse respondents, potentially from small population sizes and multiple countries, who can interact and build rapport with each other in their own time. 

Used properly, moderated far ranging discussions can illicit deep and intimate responses, allowing us to capture that critical “moments of truth”. For areas such as rare diseases, they can even be used to get a quantitative measure of the market.

That’s not to say that these types of studies don’t come with certain challenges, however. Moderators must be experienced enough to handle and challenge the individuals so that research objectives are successfully achieved. Maintaining engagement, particularly over longer periods of time can be tough. And in the healthcare environment, it can be tricky ensuring that strict regulatory guidelines around data protection and adverse event reporting are met.

Watch the webcast in which market research consultants Jenny Redfearn and Melinda Shorr demonstrate how, with careful set-up and management, online communities and bulletin boards can be excellent methods of capturing truer, deeper insights. 

What are the key takeaways?

  • Define each online methodology and discuss when best to apply  these more innovative approaches
  • Illustrate through various case studies how these methodologies can be used help to capture the “moments of truth” through observation of the respondent-to-respondent dynamic
  • Explain how to overcome some common challenges such as maintaining ongoing engagement and ensuring good moderation
  • Finally they’ll set out some best practice tips that will contribute to a successful online community or bulletin board study 

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