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As pharmaceutical companies strive to be more patient centric, they require a deeper understanding of patient needs. Generating emotional insights is key, however, how do you elicit in-depth insights from patients with late-stage or sensitive diseases, especially at the current time when face-to-face interviewing is not possible?
At Research Partnership we understand that carrying out such research requires careful handling and a sensitive approach and have considerable experience, especially in therapeutic areas such as oncology, rare diseases and neurology. We have developed considered approaches to research design, including digital methodologies, which help generate deep emotional insights whilst ensuring the patient being interviewed has a positive experience.
What are the key takeaways?
At Research Partnership we understand that carrying out such research requires careful handling and a sensitive approach and have considerable experience, especially in therapeutic areas such as oncology, rare diseases and neurology. We have developed considered approaches to research design, including digital methodologies, which help generate deep emotional insights whilst ensuring the patient being interviewed has a positive experience.
What are the key takeaways?
- Understand the role of qualitative methods, ethnography, online communities and social listening as ways to generate fresh patient insights
- Hear from a respondent(s) who has/have recently undertaken research with us and learn about their interview experience
- Discover a variety of impactful socialised research outputs that can be created to bring the patient experience to life
