As the world continues to open up, what model should pharma expect post-pandemic – a return to the traditional approach or some sort of hybrid model, taking the best of in-person and digital engagement? And with retail and tech giants setting an expectation amongst consumers for a seamless and integrated experience across multiple channels, can pharma deliver a similar sophisticated omnichannel experience to its customers?
- Understand the changing digital health engagement landscape and the critical success factors in the development of an effective, sustainable omnichannel strategy
- Learn how market research can be used for technographic profiling and omnichannel evaluation
- Identify key online influencers and consider their role as the new breed of key opinion leader in digital customer engagement