UX experts Liza Pliss, Lydia Gau and Paula Coyle explain the importance of conducting user experience research and show you how to execute a successful research programme.
What are the key takeaways?
- The 3 phases of digital resource development
- The type of Market Research that is most appropriate at each phase of development
- The 5 mistakes you can avoid with UX research
- Real examples of our clients' challenges and questions, relative to their digital tools, and approaches we took to address them