Webcast: Harnessing the power of social: How to generate fresh insights for your business using social media listening

This webcast is hosted in partnership with social intelligence company, Convosphere, which conducts social listening in over 45 languages to provide global insights with local context. We outline how pharmaceutical, biotech and medical device companies can use social media listening in combination with primary market research to answer key business questions and develop actionable insights.

What are the key takeaways?

• Social media listening 101: The theory behind and technology underpinning social listening.
• Innovations for healthcare: How it can be used and the business questions that it can address.
• Future of social media listening: Further developments and how pharma can utilise it more.
• Start the conversation by submitting your questions in advance when you register.