Webcast: Harnessing the power of social: How to generate fresh insights for your business using social media listening

Dan Coffin & Danielle Christmas - August 2019

Complete the form below to view the webcast.

Given the colossal amount of personal and professional information that we share online, social media channels are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. With a continuous stream of user-generated content, advances in research technology allow marketers to tap into social media data to understand more about the healthcare landscape.

Harnessing the power of social (Aug 2019)
Harnessing the power of social (Aug 2019)

Complete the form below to view the webcast.

Given the colossal amount of personal and professional information that we share online, social media channels are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. With a continuous stream of user-generated content, advances in research technology allow marketers to tap into social media data to understand more about the healthcare landscape.

This webcast is hosted in partnership with social intelligence company, Convosphere, which conducts social listening in over 45 languages to provide global insights with local context. We outline how pharmaceutical, biotech and medical device companies can use social media listening in combination with primary market research to answer key business questions and develop actionable insights.

What are the key takeaways?

  • Social media listening 101: The theory behind and technology underpinning social listening.
  • Innovations for healthcare: How it can be used and the business questions that it can address.
  • Future of social media listening: Further developments and how pharma can utilise it more.
  • Start the conversation by submitting your questions in advance when you register. 

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