Webcast: Going for growth - Maximising your return on insights in Emerging Markets

What are the key takeaways?

• Where to play? They'll start by taking a macro-level overview of which emerging markets to consider for your market research, looking at the political, economic, social and technological frameworks in place.

• How to win? They'll explore the trade-offs between cultural considerations and technological maturity when designing a market research methodology that is appropriate for target emerging markets. 

• Pushing the boundaries: They'll take a look at what innovative methodological approaches are possible in emerging markets, without compromising quality. 

• Question and answer session: Following the presentation there will be a live Q&A where they will address any specific challenges you have encountered or concerns you may have about conducting research in emerging markets.