Quantifying the market opportunity and understanding the realistic demand for a new product or service is central to many of your commercial decisions and critical for informing brand strategy.
There is however no “one size fits all” approach to conducting demand assessments. The best studies utilise a methodology which is appropriate to the product in development, the market in which it will launch, and which gives respondents the most realistic experience.
In this webcast, Richard Goosey, Head of Analytics, and quantitative expert, Will Tolley demonstrate all this and more utilising knowledge and experience garnered from Research Partnership's 25 years of conducting global quantitative research studies.
What are the takeaways?