The recent digital transformation as a result of the COVID-19 pandemic has also led China to adopt new approaches to healthcare. Market researchers need to keep up to speed with the changes in order to win in this rapidly changing market. This webcast is presented by emerging market experts Marc Yates and An-hwa Lee.
Topics covered in this webinar include:
- What's planned? An overview of the healthcare environment in China including an assessment of what recent developments mean to you
- What's changed? The key opportunities, including digital transformations and healthcare reforms
- Where to play & how to win: Case studies showcasing how to design an effective marketing strategy, with Oncology and Vaccine examples amongst others