In this webcast, Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.
This webinar is part of a 3 part series which is designed to provide clarity when maximising resources within a category-specific portfolio. The first in the series looked at communications strategy and the second covered portfolio tracking for success, both are available as webcasts for you to download and view
What are the key takeaways?
Why portfolios need to adapt and change: Success today is not necessarily success tomorrow. Depth and diversification are essential to a strong portfolio - we explore the reasons why you need to actively plan for the future.
Considerations for Go/No-go research design for portfolio planning: We show you how to create an effective market research programme - what stakeholders needs to be involved in the planning process, what questions need to be asked and what methods can be used.
Determining value and magnitude metrics: We discuss the criteria by which additions to a pipeline fit into the key metrics – what value they bring to the portfolio and the size of that opportunity (magnitude). Conversely we will look at what the removal of an asset has on the overall portfolio.
Speed of decision-making: If agents are being developed in-house, evaluations can be made slowly and rigorously. When agents are being acquired, the decision to go or no-go often needs to be made quickly. We discuss the impact on market research design. Our presenters also use a case study to demonstrate how market research insights support better decision-making on new agents in a portfolio.
Question and answer session:
Following the presentation there is a live Q&A where they address any specific challenges you have encountered or concerns you have about conducting portfolio analysis studies. We welcome you to submit your questions in advance when you register.