What are the key takeaways?
Setting up a new tracker
Make sure you get off to the right start. We show you how to translate your business needs and KPIs into a research tool which asks the right people the right questions in the right way.
Refreshing an existing tracker
Over time research can become stale. If your market environment changes, the research design may no longer be appropriate to your information needs. We reveal the signs that a tracker needs refreshing and outline the steps to take to keep it up-to-date and relevant.
Maximising the value
You need meaningful insights and actionable recommendations, sometimes very quickly as new situations arise. We explore the ways in which you can unlock their potential, such as by maximising respondent engagement, adding bolt-on qualitative questions and creating visualised outputs for stakeholders.
Question and answer session
Following the presentation there is a Q&A.