Training: RP Informs

Customised tutorials from our research experts

You know it’s important to understand current market research best practice, but with so many demands on your time, it can be a challenge. If you want to fill any knowledge gaps or upskill internal teams, we can bring you up to speed with RP Informs.

What is RP Informs?

A range of free, interactive and engaging tutorials specifically designed to help improve your understanding of the issues affecting healthcare market research. Delivered by fellow researchers who are experienced in developing well-structured and comprehensive training programmes, RP Inform tutorials cover a range of marketing issues and research techniques.

Sessions are hosted on-site at your offices, at a date and time to suit you and tailored to fit your information needs. Choose from a range of tools, techniques, healthcare or research issues, or a combination of all of these, to create your ideal 2-3 hour session.

Who will benefit?
We have helped more than 60 global pharmaceutical companies improve their understanding of what’s happening in the market research industry and stay up to date with current research thinking. We cater to all sizes of audience from a small team of market researchers to a large forum of 200 global marketers.

What tutorials are available?
A broad range of topics, from how to tell the research story using data visualisation,to ensuring you have an actionable segmentation. We offer tutorials on the latest qualitative and quantitative market research techniques including mobile and digital methodologies, and can address specific marketing issues through the product lifecycle from opportunity assessment, through brand development and understanding the patient journey.

 

Storytelling webinar- Rapport

Storytelling and data visualisation 

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Portfolio analysis 2019

Portfolio analysis and optimisation

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MROC

Online research communities 

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Observational research techniques 

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User experience (UX) research 

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Demand assessment 

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Patient journey

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Segmentation shutterstock_285607226

Segmentation

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Tracking brand KPIs

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