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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Pei Li Teh and Colin Tan
  • August 23, 2019
  • Webinars

Live webinar from Singapore: Portfolio analysis - Choosing your communication strategy

Live webinar from Singapore: Portfolio analysis - Choosing your communication strategy

Tuesday 1st October 2019 16:00SGT/ 16:00CST/ 17:00JST

Portfolio Analysis and Optimization concentrates on determining the impact that multiple assets have within therapeutic categories, and how the marketing of these assets impacts on overall strategy. This is an important tool for pharmaceutical companies in today’s market. As they simultaneously develop multiple products that can become extremely costly, portfolio management to improve decision-making can have a significant impact on the bottom line. At its very core, it is about selecting how to allocate resources and marketing efforts across multiple assets. 

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  • Posted by Pei Li Teh
  • July 18, 2019
  • Webinars

Webcast: China in the Fast Lane - How to play and win in the world's hottest emerging market

Webcast: China in the Fast Lane - How to play and win in the world's hottest emerging market

Watch this webcast in which Pei Li Teh and Wan Ling Neo explore China's evolving healthcare environment. In this webcast they highlight the key changes affecting pharma and demonstrate how to build the market understanding required to launch a brand effectively in this exciting region. 

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  • Posted by Helen Parfitt, Mariel Metcalfe and Mark Hollis
  • March 22, 2019
  • Webinars

Navigating new frontiers: Ways to find space in the future RA market

Navigating new frontiers: Ways to find space in the future RA market

In partnership with pharmaphorum

Rheumatoid arthritis (RA) has been a major growth driver for the pharmaceutical industry over the last 15 years, led by AbbVie’s blockbuster anti-TNF inhibitor treatment Humira (adalimumab).

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  • Posted by Pei Li Teh
  • December 12, 2018
  • Webinars

Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies

Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies

Novel cancer therapies are offering patients new treatments and better outcomes worldwide. And recent changes in healthcare policies across APAC, such as China’s fast tracking approval of therapies for severe and rare diseases, have reignited interest in the APAC region as a strong market for oncology. 

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  • Posted by Liza Pliss, Lydia Gau and Paula Coyle
  • October 3, 2018
  • Webinars

Optimise your digital assets with UX research

Optimise your digital assets with UX research

The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in a way that brings real value to the consumer and results in a positive brand experience.

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