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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Has the reality of virtual conferences lived up to their promise?

Has the reality of virtual conferences lived up to their promise?

Using findings from a recent poll conducted among Oncologists, Harrison Gaiger explores what they really thought of ASCO 2020 and discusses the the changing nature of medical conferences.

In March, much of the world went in to lockdown and the prospect of medical conferences running as normal became unimaginable. Seeing no alternative, many organisers who would have spent months meticulously planning their upcoming events made the difficult decision to cancel. The more optimistic among them opted to postpone until 2021, while some deferred indefinitely. However, among the flurry of cancellations and postponements, some professional bodies and event organisers saw an opportunity to go a different route. As the old saying goes, “Necessity is the mother of invention”.

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How we conducted conference research to understand physician reactions to abstracts presented in a virtual setting

How we conducted conference research to understand physician reactions to abstracts presented in a virtual setting

Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO).

Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO). Data from a range of programmes were to be featured in more than 50 abstracts, including company-sponsored and collaborative research studies. However, as a result of the ongoing COVID-19 global pandemic, the annual event was converted from a physical setting to a virtual meeting. Market research was required to understand physician’s reaction to the abstracts presented in a virtual setting.

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  • Posted by John Branston
  • April 29, 2020
  • Articles

Is medical conference marketing now a long-distance relationship?

Is medical conference marketing now a long-distance relationship?

As more medical conferences plan to go virtual, John Branston reflects on the results of a study conducted among several hundred medical specialists about the future of these events and outlines how conference research is still possible in the age of COVID-19

As we all re-organise multiple aspects of our lives around new imperatives forced on us locally and globally by the coronavirus pandemic, it is worthwhile to think about how the short-term solutions we devise to achieve our objectives in the face of current limitations may have a long-lasting effects on familiar activities and behaviours.

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