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How we conducted conference research to understand physician reactions to abstracts presented in a virtual setting

How we conducted conference research to understand physician reactions to abstracts presented in a virtual setting

Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO).

Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO). Data from a range of programmes were to be featured in more than 50 abstracts, including company-sponsored and collaborative research studies. However, as a result of the ongoing COVID-19 global pandemic, the annual event was converted from a physical setting to a virtual meeting. Market research was required to understand physician’s reaction to the abstracts presented in a virtual setting.

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