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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Lydia Gau
  • October 11, 2019
  • Blogs

Top 10 tips for conducting effective UX research

Top 10 tips for conducting effective UX research

Creating a new digital asset? Make sure you do your research first. Different stakeholders, whether they are healthcare professionals, consumers, patients or caregivers, exhibit different behaviours and needs online. Ensure your asset offers the optimum user experience by following our 10 top tips for conducting effective UX research

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  • Posted by Liza Pliss and Lydia Gau
  • June 28, 2019
  • Webinars

Usability and UX: You’ve been asked to test… what next?

Usability and UX: You’ve been asked to test… what next?

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
 

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