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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Lydia Gau
  • October 11, 2019
  • Blogs

Top 10 tips for conducting effective UX research

Top 10 tips for conducting effective UX research

Creating a new digital asset? Make sure you do your research first. Different stakeholders, whether they are healthcare professionals, consumers, patients or caregivers, exhibit different behaviours and needs online. Ensure your asset offers the optimum user experience by following our 10 top tips for conducting effective UX research

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Richard Head presented with MR Excellence award at EphMRA Conference

Richard Head presented with MR Excellence award at EphMRA Conference

We were delighted to exhibit, sponsor and present three papers at the EphMRA conference where Director Richard Head was presented with the runner-up award for ‘Business Impact through Innovation’.

Along with Richard Head, Director Paula Coyle and Associate Directors Emilie Braund and An-hwa Lee represented Research Partnership at the three-day annual event, which this year took place at the Hilton Hotel and Convention Centre in Warsaw, Poland. 

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  • Posted by Liza Pliss and Lydia Gau
  • June 28, 2019
  • Webinars

Usability and UX: You’ve been asked to test… what next?

Usability and UX: You’ve been asked to test… what next?

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
 

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  • Posted by Richard Head
  • May 29, 2019
  • Events

EphMRA Annual Conference 2019

EphMRA Annual Conference 2019

25-27 June 2019 Warsaw, Poland

We are delighted to be sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland 25-27 June. Representing Research Partnership are Director and EphMRA Board Member Richard Head, Director Paula Coyle, and Associate Director Emilie Braund. Also in attendance will be Associate Director An-hwa Lee who sits on the EphMRA Learning and Development Committee, which plans to convene before the conference begins.

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  • Posted by Liza Pliss, Lydia Gau and Paula Coyle
  • October 3, 2018
  • Webinars

Optimise your digital assets with UX research

Optimise your digital assets with UX research

The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in a way that brings real value to the consumer and results in a positive brand experience.

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