Usability and UX: You’ve been asked to test… what next?
The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
EphMRA Annual Conference 2019
25-27 June 2019 Warsaw, Poland
We are delighted to be sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland 25-27 June. Representing Research Partnership are Director and EphMRA Board Member Richard Head, Director Paula Coyle, and Associate Director Emilie Braund. Also in attendance will be Associate Director An-hwa Lee who sits on the EphMRA Learning and Development Committee, which plans to convene before the conference begins.
Optimise your digital assets with UX research
The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in a way that brings real value to the consumer and results in a positive brand experience.
Best practice for conducting UX research
US Director, Liza Pliss explains why User Experience and Usability testing is essential for optimising the value of digital assets such as websites, apps, and other digital tools.
Biosimilars: Bringing patients into the conversation
Published in eyeforpharma January 2017 by Mariel Metcalfe
In a recent white paper, we explored the impact that biosimilars are having and likely to have on the rising cost of RA treatment. We looked at physician attitudes to biosimilars and the challenges manufacturers face in gaining widespread acceptance.