Usability and UX: You’ve been asked to test… what next?
The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
Intellus Worldwide Summit round up 2019
This May, Liza Pliss, Director and Head of our New York Office, Sabera Hyderally, Director, Head of MedTech Division North America and Emily Hoffman, Associate Director exhibited at and attended the Intellus Worldwide Summit in Philadelphia.
Intellus Worldwide Summit 2019
Visit us at stand 311
We are delighted to be exhibiting at the Intellus Worldwide Summit in Philadelphia, USA from 19th-21st May. Representing Research Partnership at the event will be Liza Pliss, Director and Head of our New York Office, Sabera Hyderally, Director, Head of MedTech Division North America and Emily Hoffman, Associate Director.
PMRC New Jersey round up 2019
Earlier this month, Director, Head of New York office, Liza Pliss and Associate Director, Emily Hoffman attended the Pharmaceutical Market Research Conference in Newark, New Jersey.
Liza Pliss and Cornelia Fuller, US Lead at Sanofi also co-presented the paper, ‘Optimizing your Digital Assets with UX Research.’ In this presentation, they discussed the topic of User Experience (sometimes referred to as UX) and Usability specifically as they relate to digital assets (such as websites, apps, and other digital tools). They covered what UX is, why it is important, and walked through a case study, focusing on a specific UX tool that was used to help design a website.
Research Partnership continues to expand in the US
We are pleased to announce a number of appointments across our US offices.
Mariana Servin has joined the company’s New York office as Quantitative Director. Mariana has over 18 years’ experience in market research and consulting for pharmaceutical, biotech, medical device and life science clients. She has worked in senior roles for a variety of research and advisory organisations including Quintiles Consulting, Decisions Resources Group and Ipsos Healthcare. Mariana has a wealth of experience in both qualitative and quantitative research, including global work covering Europe, Asia-Pacific and Latin American markets. She joins Research Partnership with a remit for supporting the quantitative side of the business, especially in advanced analytics.