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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Paul Reed
  • April 3, 2015
  • Articles

Turkey: Identifying the Growth Drivers

Turkey: Identifying the Growth Drivers

Published in eyeforpharma 3 April by Paul Reed

Last year, I concluded my series of articles outlining the challenges and opportunities for pharma in the “MINT” countries, by stating that aggressive pricing controls and dominance of generic drugs means that in the immediate future the greatest opportunity for branded, innovative drugs lies in the private sector.

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