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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Helen Ansell
  • August 18, 2020
  • Articles

The Middle East: Trailblazers of digital health?

The Middle East: Trailblazers of digital health?

With rising pressures on healthcare systems, and a keen appetite for new technology, countries in the Middle East (ME) could leapfrog legacy restraints in more developed healthcare systems to emerge as digitalhealth pioneers.

The raw materials are already in place. They include strong encouragement from some national governments, widespread familiarity with mobile and wearable devices, and readiness to embrace both advanced technologies and healthcare delivery in non-traditional settings.

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  • Posted by An-hwa Lee
  • July 21, 2020
  • Articles

COVID-19: Accelerating digitalisation in emerging markets

COVID-19: Accelerating digitalisation in emerging markets

Advances in digital technology have already changed how we do business, interact, and communicate. In market research, we have embraced these new channels and communication trends to develop new, innovative methods. Even in emerging markets, where respondents traditionally favour face-to-face interviews, digital methods are being adopted successfully.

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