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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.

Achieving early insights into a new drug launch

After releasing a new drug for HCV, our client wanted to be able to regularly track uptake of their product.

They wanted to see how the market would react to the new drug and gain quantitative insight into breadth of prescribing, patient profiles and segments, and identify changes in prescribing behaviour over time as soon as possible. 

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